solo cover musician

How to survive as a solo cover musician

It’s a cliché to say that show business is tough, but the reality is that it’s worse than that. It eats good people alive. Here are three survival skills I’d like to pass along that have helped me get through 15 years playing solo acoustic cover songs in bars, restaurants, private parties, corporate events, and pig roasts in cemeteries. Read more.

macklemore artist brand

Five elements of your artist brand

Your artist brand is whatever approach you take to the aspects of your career that provide definition to your fans and to the market place. Once a brand has been established, even in an organic way, it is important to nurture and uphold that brand through your online presence. After all, with all of the social media clutter and chaos, why not try to make it easier for your dedicated fans to find you and engage with you? Read more.

artist brand

Developing your artist brand

When you hear slogans like “Finger lickin’ good,” “Just do it,” and “Eat fresh,” can you immediately picture the logo, the company, and the associated products? This is branding in action. Developing your artist brand is an important step in your music marketing plan and in the ongoing development of your music career. Read more.

better than perfect

Done is better than perfect for your music career

Is there a next step that you really need to take with your music career, but you keep procrastinating and putting your dream on hold because things are not perfect yet? From one music artist to another, I totally relate to wanting your work to be perfect before you get it out there. But really, procrastination is an excuse for not taking control of your music career. Don’t let this happen to you. Read more.