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Social Media for Musicians

A collection of articles from the Disc Makers Blog on the topic of social media for musicians, including how to maximize promotion efforts and advice on making the most of your social media presence.

young woman listening to music on a Spotify playlist

You need to work on your Spotify playlist strategy

April 5, 2022April 5, 2022 Bobby Borg

Getting on a Spotify playlist — or any streaming playlist — requires a strategy and a plan. Here’s some advice on what to do (and what NOT to do). Read the post.

a music fanbase at a live show

16 ways to build a music fanbase

February 18, 2022August 23, 2022 Bobby Borg

I watched over 50 YouTube videos on how to expand your music fanbase and summarized all of them in these rapid-fire tips. Let’s get to it. Read the post.

young man getting his music reviewed

How to get your music reviewed and played on (all kinds of) websites

February 9, 2022March 1, 2022 Randy Chertkow and Jason Feehan

Third-party websites — including blogs, music review sites, and even non-music sites — can help people discover your music. Target these sites to get coverage and grow your audience. Read the post.

social media

Promoting your music on social media: It’s all about you

June 25, 2021June 25, 2021 Tony van Veen

Promoting your music act via social media is no time to be coy. Make it about you and all the cool things you do. Read the post.

marketing mistakes

10 marketing mistakes independent musicians make

January 26, 2021March 30, 2022 Tony van Veen

In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.

music release strategy

My overnight success was 15 years in the making

November 10, 2020October 15, 2022 Carter Fox

With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.

promoting a Spotify playlist

Promoting a Spotify playlist with Instagram Stories ads

October 2, 2020May 3, 2022 Brian Hazard

Want to grow your Spotify playlist to expand your listener-base? Paid ads are one way to do do it, and in this post, Brian Hazard walks us through the steps of his successful Instragram Stories ad campaign. Read the post.

merch strategies

Merch strategies for your live streams

July 1, 2020July 1, 2020 Randy Chertkow and Jason Feehan

While it may be easier to sell merch when you’re performing live and in person, there are techniques you can use to promote and sell your merch while streaming online. Read the post.

music career

Don’t fade away during the pandemic

May 20, 2020May 20, 2020 Tony van Veen

Don’t get stuck in a rut while you’re stuck at home. Do something productive for your music career every day and let your fans hear from you. Here are some ideas to get you started. Read the post.

social media channels

How to make money off your social media channels (no matter how many followers you have)

November 13, 2019October 6, 2020 Randy Chertkow and Jason Feehan

Your social media provides more than a platform to reach your fans with new music, there are many ways to make money — and these income sources can start with your very first follower. Read the post.

Facebook marketing

Don’t tie all your music marketing to Facebook

November 5, 2019November 6, 2019 Johnny Dwinell and Brent Baxter

Johnny Dwinell and Brent Baxter dig into the pitfalls of social media marketing and not owning your fans’ contact info. You should have alternate and viable means to stay connected and communicate with your fans outside of Facebook. Read the post.

hashtags

Piggyback on current trends using hashtags

September 13, 2019September 13, 2019 Randy Chertkow and Jason Feehan

When it comes to getting free promotion, one of the most effective techniques is piggybacking. With the help of hashtags, you can join conversations and increase your outreach, introducing you and your music to potential new fans and followers. Read the post.

release strategy

A release strategy to fill your yearly calendar

July 30, 2019December 5, 2022 Randy Chertkow and Jason Feehan

Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear into the studio for 12 months. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process. Read the post.

free CDs

Give away your CD (and make money doing it!)

July 2, 2019May 4, 2020 Chris Robley

Indie music maverick Chris Robley walks us through the process of building an audience by giving away free CDs — while making money in the process. Read the post.

promote your music

Using apps to promote your music

February 22, 2019March 16, 2019 Izaak Crook

There are so many ways to promote your music and career, which is empowering — and confusing. Which are the most valuable services for the budding indie artist? Read the post.

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