Flamboyant musician making a video for social media

12 Ways to Up Your Social Media Game as a Musician

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Estimated reading time: 5 minutes

Ready to make the most of social media as a musician for promotion and discovery? Here are 12 things you can do to start off on the right foot.

1. Pick your platforms

It’s always better to do one platform well than do several platforms half-ass, but if you can do two or three, that’s optimal. In addition, you can set up profiles on the platforms you’re not super active on and post what I call billboards — that is, set up a basic profile on those social media sites and direct people to the ones on which you spend most of your time.

2. Be consistent

Consistency across platforms is important, both in content and your user name. It’s easier for you to manage and it’s easier for your people to find you. And even on the platforms you’re not active on, be sure to create an account in case you change your mind later and start becoming more active on them.

3. Set up your social profiles

Craft a creative short bio that says exactly who you are and what people can expect from you — and why they should care. Include a profile picture that jumps out, even as a thumbnail. Maybe you want to have a yellow or pink background and a link to a landing page that takes people to your DSPs, your other social media sites, and your band website. You want to have attractive photos that scream musician along with video clips with a quick hook that’s going to win the scroll.

4. Spotify for artists

Create an attractive banner for your Spotify profile with your photo and a bio. And here’s a place where you can post a longer bio. You can also include tour dates, a link to your merch store, links to your social media accounts, and you can even create your own playlists, too.

5. What to post

Besides posting amazing pictures and short-form videos, be authentic. Show people who you are while also showing you understand who they are by tapping into their psychographics — their activities, interests, and opinions. You also want to use what I call the “E” equation: entertain and engage. You can be entertaining by being humorous, shocking, using sex appeal, or telling captivating stories. You can also engage by asking questions or even talking about controversial things that get the conversation going. And, as mentioned, make sure you convey a consistent message on your social media so that people know what they can expect.

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6. Figure out what’s working

Do not be afraid to experiment with different sorts of content and approaches and then, when something hits (i.e., gets more streams and likes) than other content, double down on own it. Figure out what works, what your fans are reacting to, and serve them more of that flavor of content.

7. Don’t chase “viral”

While you want to experiment, it can be dangerous to step outside your artist brand in an attempt to get a reaction. You might end up being known for that stupid thing you did which is really not you and is not authentic. So, try creative things, but stay on brand and figure out what gets your fans’ attention.

8. Don’t delete old content

It’s always embarrassing to have content where you get minimal streams or where an idea didn’t get traction. And while the algorithms are different for each platform, on YouTube, it’s easy enough to “unlist” a video, but be careful of this, because if you do it too much, it might send a message to the algorithm that something is wrong. It may be better to move on and to learn from it. And who knows? That very video may gain traction over time.

9. Find your own “best practices”

Always plan out your shoots and know exactly what you want to do and say — including your hook lines. Have your clothing together in advance of your shoot and scout out locations that support your brand and what you’re trying to project. If you’re outdoors, try to shoot during the golden hour — that time right before the sun goes down where the lighting is perfect.

10. Don’t get hung up on your gear

A great camera, great lighting, and a nice background really do help in the final quality of a video or photo, but it doesn’t have to cost you a fortune. It’s amazing what you can do with the cameras on phones these days, and with a ring light and a decent microphone, that’s all you really need to get started.

11. Maximize your content creation time

Time is very precious, so use something called “batching.” When you go out on a shoot, get a big batch of social media content done at one time. You could do 30 or more clips at once. Keep them in your personal posting library, so that every day, boom, it’s right there and you can edit and upload to your social media channels. You can also simplify things, for example, keep your gear set up so all you need to do is flick some switches, turn on the camera, and you’re ready to roll.

12. Develop long- and short-form content

There is a place for long-form content, though the action is in short form at the moment. YouTube Shorts, Instagram Reels, TikTok videos, they’re very short and economical. They’re very easy to make, but you can only say so much in 10 or 30 seconds. Traditional music video is definitely not dead — you can create lyric videos, live concert videos, and all sorts of longer form content. Ultimately, a mix of both will get the job done.

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Bobby Borg

About Bobby Borg

Bobby Borg is the author of Music Marketing For The DIY Musician (Second Edition), Business Basics For Musicians (Second Edition), and The Five Star Music Makeover (published by Hal Leonard Books). Get these books at any fine online store in physical or digital format. Learn more at Spotify profilewww.bobbyborg.com.

1 thoughts on “12 Ways to Up Your Social Media Game as a Musician

  1. Please tell me, What is a ring light?
    I’m an old 72 year old man who is sort of “Old School”. I’ve been playing and singing in public since 1964, with the goal of making a living at it. However now, at my age and with some health issues, it’s not really doable. I am a Christian Country, Gospel Blues, and Christian Rockabilly artist, and there doesn’t seem to be much of a market for that sort of Gospel music. I am
    continuing to record some CD’s to try to sell, and I have a few songs on Spotify, Reverbnation, Amazon, Deezer, and others, but nothing is happening with them. I only have 2 monthly listeners on Spotify.
    Anyway, I don’t even know why I said all that!
    Thank you very much, and God bless you!!!

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