While it may be easier to sell merch when you’re performing live and in person, there are techniques you can use to promote and sell your merch while streaming online. Read the post.
Creating compelling live streams goes beyond setting up a camera and performing like you do on stage. Use these techniques to create a better performance, get more viewers, and make more money from your live stream show. Read the post.
Bobby Borg talks to Dr. Daniella Baroffio about how social causes and social advocacy can be made more effective when combined with music. Read the post.
You can still play live shows during this pandemic by live streaming them to your fans. But, to make money from it, you need to build income-making methods into your show so fans can support you. Read the post.
As musicians transition from live shows to live streams, they are finding ways to monetize their performances, even if they aren’t “in person.” Some of these revenue options aren’t even available when playing live! Read the post.
While many of us around the world are stuck indoors, you can spread some joy by putting on streaming concerts and releasing videos — all from your home. Read the post.
Musician, author, educator, and music industry consultant Bobby Borg has just launched a video series aimed at breaking down music business and marketing basics. This post is excerpted from the first video, “Roadmap To Release.” Read the post and watch the video.
Picking songs that fit your voice is one of the most important skills you can have as a singer. But if you’re just starting out, how can you tell if a song is actually good for your voice? Read the post.
You have full control over who gets on your guest list, so use it to invite bookers, journalists, bloggers, music supervisors, and businesspeople you want to influence. Read the post.
LA Philharmonic’s Gustavo Dudamel embodies principles and practices that will benefit music-makers of any style and genre. Read the post.
Whether you’re dancing on piano keys or dreaming on acoustic guitar, reimagining your favorite songs for solo performance with just you, your voice, and a single instrument can be as fun as it is challenging. Read the post.
Why pass up the chance to make additional revenue, build your artist brand, and cement a special connection with your fans?
Read the post.
While it might be impossible to play EVERY style of music there is, you can gain confidence, experience, and new ideas playing in musical genres outside of your regular routine. Read the post.
From breathy voice to falsetto, vocal fry to belting and vibrato, vocal effects can be used to add variety and spice to your songs. But, be careful not to overuse these vocal effects. There should always be a reason you’re using a specific vocal effect. Read the post.
To create a show that packs the house, you have to do more than just play your recorded music live. You have an entire stage to create a spectacle that draws people in and makes an emotional connection. Read the post.