A Simple Way to Fund Your Next Album
I have an important question for you: Who’s paying for your next album? I’m guessing the answer is that you are. But what if some of the people who already […]
Music Marketing & Promotion
A collection of articles from the Disc Makers blog that relate to music promotion and marketing, including social media, press kits, YouTube and much more.
We Stopped Waiting to Be Chosen and Mailed 100,000 CDs Instead
For years, The Empty Pockets pursued the traditional music-industry breakthrough. Then a free-plus-shipping offer helped us build a career we could actually control. For a long time, my band played […]
How to Price CDs Online When Shipping and Fees Cut Into Profits
As we all know all too well, times are tough for independent musicians. The loss of traditional structures for music discovery and distribution means that indie artists now have to […]
Artist Branding, Image, & Fan Engagement for Indie Musicians (Part 2)
We continue our step-by-step conversation about strategies for music branding, image, and fan engagement. If you missed part one of this two-part article, read it here. Table of Contents:• Deepening […]
Artist Branding, Image, & Fan Engagement for Indie Musicians (Part 1)
It can be difficult to know how to promote your music in the current music business climate, with both the traditional pathways to building an audience and income-producing options shrinking […]
How to Switch Your TikTok Account to Artist and Boost Your Music Career
In November 2023, TikTok created the Artist to help musicians more efficiently spread their music on TikTok. The goal, according to Paul Hourican, Global Head of Music Partnerships & Programming […]
Is TikTok Promotion Worth It for Musicians?
TikTok has become a game-changing platform for musicians. No wonder. It offers a unique blend of creative expression and viral potential, having launched the careers of many musicians. In recent […]
How to Promote Music on TikTok: 3 Helpful Tips
Thanks to its unique algorithm and trend-driven culture, the TikTok app has revolutionized the music industry. It has served as a launchpad for emerging and established artists alike. Even if […]
10 Helpful Tips for Promoting Music on Spotify
Anything relating to Spotify can be tough to talk about these days, as backlash against the streaming app is at an all-time high. As always, we highly suggest purchasing music […]
Selling Merch at Concerts: 6 Helpful Tips for Artists
Concerts are more than just a place to showcase music and connect with fans; they are also an opportunity to earn valuable revenue through merchandise sales. And for indie artists, […]
How to Get Press for Your Music: Indie Musician Guide
If you’re an indie musician trying to gain exposure, build credibility, and attract a loyal fanbase, the good news is you no longer need to rely on record label support. […]
How to Promote Music Overseas for Free: 7 Tips
It can be easy to think that musical popularity in your own community, city, or country is all that matters — but that’s only the beginning of the story. What […]
Social Media for Musicians: Crafting a Comprehensive Strategy
If you’re a musician — signed or independent — you already know that you need to be on social media to get your music heard. Over the last decade or […]
What Are the Best Hashtags for Musicians?
We’ve all heard of a hashtag (formerly known as the number sign, the pound sign, or by its formal name: the octothorpe). In the world of social media marketing, hashtags […]
How Musicians Succeed at Online Fan-Building
As an independent artist, building a fanbase is crucial (and at times it’s also tricky). Did you know that free CDs are a key incentive for fan-building? It’s true! One […]