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Music Business & Music Management

A collection of articles from the Disc Makers blog that relate to music and artist management, especially concerning the independent musician.

4 Tips to Triple Your Merch Sales

4 Tips to Triple Your Merch Sales

June 3, 2026July 22, 2026 Tony van Veen

If you’re playing live shows and not maximizing your merch, you’re leaving real money on the table. And by band merch, I don’t just mean t-shirts. I mean CDs, vinyl, […]

How to Value Your Music Without Hurting Sales

How to Value Your Music Without Hurting Sales

May 14, 2026June 19, 2026 Scott McCormick

Independent artists have always struggled with the question of “How much do I charge for my music?” It’s understandably tricky. Pricing your music can feel like guesswork — especially when […]

How to Price Your Merchandise Bundle for Maximum Profit

How to Price Your Merchandise Bundle for Maximum Profit

March 25, 2026June 10, 2026 Chris Huff

As an independent artist, it can be difficult to know how to price your merch products. One excellent sales strategy is selling your merchandise in groups called merch bundles. People […]

If I Were Starting as an Indie Artist in 2026…

If I Were Starting as an Indie Artist in 2026…

February 5, 2026February 5, 2026 Tony van Veen

You know, it’s been close to 40 years since I was — or thought I was — a serious artist. Sometimes I’m still tempted to pick up the drumsticks and […]

Creative Merch Bundle Ideas for Independent Artists

Creative Merch Bundle Ideas for Independent Artists

January 30, 2026January 30, 2026 Philip Kinsher

Merch isn’t just about T-shirts and stickers anymore. Fans want more from their favorite artists, and bands can use that demand to earn more money. For independent artists, merch bundles […]

The Psychology of Merch: Why Fans Buy More Than Just Music

The Psychology of Merch: Why Fans Buy More Than Just Music

December 3, 2025December 3, 2025 Tony van Veen

Let’s talk about merch — but not just what to sell. This article digs deeper into the psychology of why fans actually buy your merch. If you think they’re buying […]

Advice for Musicians During Uncertain Times

Advice for Musicians During Uncertain Times

June 11, 2025September 9, 2025 Tony van Veen

Today I want to discuss what my 30 years in business have taught me about not just surviving — but thriving — in uncertain times.When thinking about the current state […]

Is It Hard Making a Living Doing Music?

Is It Hard Making a Living Doing Music?

March 27, 2025September 9, 2025 Philip Kinsher

You’ve heard it before: “If you love what you do, you’ll never work a day in your life.” But is that true when it comes to making a living with […]

What is an IRSC Code & How Do I Get One?

What is an ISRC Code & How Do I Get One?

February 20, 2025July 17, 2025 Scott McCormick

Whether you’re releasing tracks digitally or on physical formats like CDs and vinyl, ISRC codes are indispensable tools for tracking sales and revenue. These unique identifiers will ensure your music […]

Should I Do Merch Bundles for My Fans?

Should I Offer Merch Bundles for My Fans?

January 23, 2025August 4, 2025 Chris Huff

As an independent musician, it’s good practice to seek out new and different ways to make your music more interesting to potential fans. “Be more interesting than a freakin’ pasta […]

If I Press Vinyl, Will I Make My Money Back?

If I Press Vinyl, Will I Make My Money Back?

January 3, 2025April 19, 2025 Tony van Veen

One of the questions our Disc Makers product specialists get asked the most is this: If I spend $1000 to press vinyl, will I make my money back? In this […]

"How to Get a Music Booking Agent" - Mid-shot front view of cheerful male artist shaking hands with business manager after reaching agreement over new contract deal

How to Get a Music Booking Agent

November 15, 2024April 19, 2025 Michael Gallant

For indie artists, booking gigs can be both a joy and a burden. On the one hand, there’s the rush of finding the right venue with perfect availability, contacting and […]

How to Get a Music Manager in 2025

November 1, 2024April 19, 2025 Philip Kinsher

Navigating the music industry can be a daunting task, especially for artists who are focused on their craft. While talent and hard work are essential, it’s not enough to make […]

Hoodies, t-shirts, pins: 13 merch ideas for musicians

13 Band Merch Ideas Fans Will Love

October 17, 2024June 1, 2026 Philip Kinsher

Get inspired with creative music merch ideas to engage fans and boost revenue for your band, brand, and music business. Read the post.

winner takes all the chips in a 360 deal contract

What is a 360 Deal in Music Contracts?

September 12, 2024April 19, 2025 Scott McCormick

360 deal contracts were once revered by musicians, but do you want to sign one? Learn more about the 360 deal and determine if it’s right for you. Read the post.

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