How the YouTube Algorithm Works
YouTube is very relevant for music promotion. Learn all about the YouTube algorithm to better understand how to promote on YouTube. Read the post.
YouTube & Music Videos
Posts related to (or including) information about using YouTube and music videos for music marketing and promotion, including traditional music videos, vlogs, behind-the-scenes tour videos, and much more.
4 reasons your music needs to be on TikTok
Should you start promoting your music on TikTok? We’ve got four compelling reasons to join the latest online hotspot. Read the post.
How to promote music on YouTube
You need to promote your music on YouTube, but you can’t be cavalier about it if you want to make progress. It’s a big undertaking, and it can be incredibly rewarding. Read the post.
16 ways to build a music fanbase
I watched over 50 YouTube videos on how to expand your music fanbase and summarized all of them in these rapid-fire tips. Let’s get to it. Read the post.
How to monetize your music on YouTube
In my fourth video about YouTube and your music, I explain how to monetize your music on YouTube, because I know way too many artists are missing out on this revenue. Read the post.
Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)
YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music? Read the post.
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
Easy fixes to improve the lighting in your videos
In these uncertain days, you can spread joy by releasing videos, produced in your home. Here’s one way to improve the lighting for your home-made videos. Read the post.
The B-3 in action: Five examples of Hammond organ done right
The Hammond organ has earned its place in music history, and here are five examples of why it spans genre and time to endure. Read More.
Developing your YouTube marketing strategy
In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.
How to get a great vocal sound in your home studio
To get a great vocal sound in your home studio, you need to concentrate on these five technical elements – assuming you’ve got a vocalist who can deliver and a space ready to set the mood capture the mood. Check out this video for a high-impact, commonsense recording tutorial. Read more.
How to optimize your YouTube channel to get more views
You’ve created a YouTube channel and you’ve got a dozen of videos posted – but building a following on YouTube can be hard work. Optimizing your YouTube channel will put you in position to grow your following. Follow these 25 steps and start gaining more views, likes, and subscribers. Read more.
The Super Bowl halftime show wades into controversy
Updated January 2019. Solidarity with Colin Kaepernick, the fraught politics of professional football, and a missed opportunity to feature Atlanta hip hop have created controversy for the Super Bowl LIII halftime show. Read more.
How to create a compelling Facebook ad
Even though lots of indie artists are satisfied staying independent, many musicians I meet would like to get noticed by a label. Personally I don’t focus too much on “label obsessed” marketing, so you can use this same trick to reach journalists, radio stations, bloggers, and all manner of influential people who can help push your music forward. Read More.
Get more views on YouTube by submitting to YouTube music channels
While you’ll want to build up your own YouTube music channel, uploading to established channels that cater to your target audience who have a LOT more subscribers than you can help build your fan base. Some of the channels which you can upload videos to will have tens or hundreds of thousands of subscribers, so you stand to gain a whole new set of fans. Read more.