Is your music marketing working?
Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.
YouTube & Music Videos
Posts related to (or including) information about using YouTube and music videos for music marketing and promotion, including traditional music videos, vlogs, behind-the-scenes tour videos, and much more.
How to monetize your music on YouTube
In my fourth video about YouTube and your music, I explain how to monetize your music on YouTube, because I know way too many artists are missing out on this revenue. Read the post.
Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)
YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music?
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
Easy fixes to improve the lighting in your videos
In these uncertain days, you can spread joy by releasing videos, produced in your home. Here’s one way to improve the lighting for your home-made videos. Read the post.
How to find pre-cleared and royalty-free video assets for your music videos
Video is one of the most powerful ways to get your music noticed. Amp it up by using pre-cleared and royalty-free video footage, SFX, eye-catching graphic overlays, and transitions. Read the post.
The Indie Music Minute with Tony van Veen
The Disc Makers YouTube Channel has a new series of videos, called “The Indie Music Minute,” featuring Tony van Veen (CEO of Disc Makers) distributing bite-sized nuggets of actionable information to help you make the most of your career as an indie music artist. Read the post.
Creative advice for your next music videos
Posting and sharing music videos is a great way to get your music noticed on social media. Thankfully, interesting videos are easier to make than ever. Read the post.
Produce music videos that get attention
With the vast number of videos on the web, you can’t just record the same old footage and rise above the clutter. Here are 15 approaches to produce music videos that get attention. Read the post.
Broadcasting live gigs – platforms for music broadcasts reviewed
Platforms for broadcasting live gigs include Facebook Live, Periscope, YouTube, YouNow, ConcertWindow, StageIt, and Gigee. They are not all created equal. Read More.
Marketing music? Where is the traffic coming from?
Brent Baxter and Johnny Dwinell discuss the one simple question every artist should ask before spending a dime on anything artistically related. Excerpted from The CLIMB podcast, episode #76 about music marketing, titled: “This One Question Will Save You Thousands.” Read More.
What does it take to launch a successful music video?
There is no formula to create viral videos – the very nature of viral content is that it’s out of your control – but there are best practices you can use for all the videos you release. Read More.
Getting started with Instagram Live
Instagram has added a streaming video tool. Here are six tips to get you started using the Instagram Live feature to its fullest. Read More.
YouTube Cards and End Screens make your videos more effective
YouTube Cards and End Screens give your viewers a call to action and make your YouTube channel more effective in turning viewers into fans. Read More.
The B-3 in action: Five examples of Hammond organ done right
The Hammond organ has earned its place in music history, and here are five examples of why it spans genre and time to endure. Read More.