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YouTube & Music Videos

Posts related to (or including) information about using YouTube and music videos for music marketing and promotion, including traditional music videos, vlogs, behind-the-scenes tour videos, and much more.

improve lighting

Easy fixes to improve the lighting in your videos

April 21, 2020April 21, 2020 Randy Chertkow and Jason Feehan

In these uncertain days, you can spread joy by releasing videos, produced in your home. Here’s one way to improve the lighting for your home-made videos. Read the post.

royalty-free video

How to find pre-cleared and royalty-free video assets for your music videos

February 20, 2019February 20, 2019 Randy Chertkow and Jason Feehan

Video is one of the most powerful ways to get your music noticed. Amp it up by using pre-cleared and royalty-free video footage, SFX, eye-catching graphic overlays, and transitions. Read the post.

Indie Music Minute

The Indie Music Minute with Tony van Veen

December 4, 2018March 27, 2019 Tony van Veen

The Disc Makers YouTube Channel has a new series of videos, called “The Indie Music Minute,” featuring Tony van Veen (CEO of Disc Makers) distributing bite-sized nuggets of actionable information to help you make the most of your career as an indie music artist. Read the post.

music videos

Creative advice for your next music videos

August 7, 2018August 9, 2018 Scott McCormick

Posting and sharing music videos is a great way to get your music noticed on social media. Thankfully, interesting videos are easier to make than ever. Read the post.

Producing a music video is one of many ways to get an audience’s attention

Produce music videos that get attention

May 15, 2018October 12, 2018 Bobby Borg

With the vast number of videos on the web, you can’t just record the same old footage and rise above the clutter. Here are 15 approaches to produce music videos that get attention. Read the post.

broadcasting live gigs

Broadcasting live gigs – platforms for music broadcasts reviewed

February 5, 2018March 23, 2020 Chris Huff

Platforms for broadcasting live gigs include Facebook Live, Periscope, YouTube, YouNow, ConcertWindow, StageIt, and Gigee. They are not all created equal. Read More.

marketing music

Marketing music? Where is the traffic coming from?

December 22, 2017September 12, 2018 Johnny Dwinell and Brent Baxter

Brent Baxter and Johnny Dwinell discuss the one simple question every artist should ask before spending a dime on anything artistically related. Excerpted from The CLIMB podcast, episode #76 about music marketing, titled: “This One Question Will Save You Thousands.” Read More.

viral videos

What does it take to launch a successful music video?

May 31, 2017June 1, 2017 Dave Kusek

There is no formula to create viral videos – the very nature of viral content is that it’s out of your control – but there are best practices you can use for all the videos you release. Read More.

Instagram Live

Getting started with Instagram Live

April 12, 2017April 12, 2017 Dave Kusek

Instagram has added a streaming video tool. Here are six tips to get you started using the Instagram Live feature to its fullest. Read More.

YouTube Cards

YouTube Cards and End Screens make your videos more effective

February 16, 2017March 22, 2017 Dave Kusek

YouTube Cards and End Screens give your viewers a call to action and make your YouTube channel more effective in turning viewers into fans. Read More.

Hammond organ

The B-3 in action: Five examples of Hammond organ done right

January 18, 2017January 18, 2017 Michael Gallant

The Hammond organ has earned its place in music history, and here are five examples of why it spans genre and time to endure. Read More.

YouTube marketing strategy

Developing your YouTube marketing strategy

December 5, 2016April 24, 2017 Johnny Dwinell

In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.

vlogging for musicians

Vlogging For Musicians: Setup and staging

October 17, 2016October 18, 2016 Greg Savage

Once you have the equipment you need, the next step toward video domination is staging and recording. Part 2 of our Vlogging For Musicians series focuses on setting up for a professional result. Read More.

vlogging for musicians

Vlogging For Musicians: The equipment you’ll need

October 11, 2016October 12, 2016 Greg Savage

For music artists looking to build a brand online, videos can factor heavily into a music marketing plan. This is part one of a two-part post with advice on vlogging for musicians. Here, we take a look at the equipment you’ll need to build you video empire. Read More.

YouTune Monetization

YouTube Monetization for Songwriters

September 29, 2016April 24, 2017 Chinua Green

In our September Twitter chat (#DMchat), Downtown Music Publishing’s Chinua Green and Songtrust’s Jason Cerf fielded questions about how YouTube monetization works for songwriters. Read More.

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