build an audience on YouTube

Build a superfan base one video at a time

If you’ve done research on music marketing, you’ve heard you need to be on social media “engaging” with your fans. I’ll admit, I wasn’t sure why I needed to bother until I discovered the “check move” theory, which tells us that the more positive interactions fans take with an artist, the closer the connection will be, and that will ultimately lead to more support. Read more.

16 Years of Music Marketing in 30 Minutes – Interview with Echoes’ Andre Calilhanna

An independent artist has to constantly put out material that is going to interest and evoke a response from your audience. So it’s not just releasing music, though certainly you can do that pretty easily – the tools are there for you to put out a song a week if you wanted to. Be it video content or blog content or tour diaries, there are plenty of avenues for you to consistently produce content that will draw your audience in and keep them engaged. Read more.

How to leverage your YouTube music channel

Among all the categories of videos found on YouTube, music is far and away the most popular, accounting for nearly 31% of all videos played through the website. It has also become the prime destination for music discovery by teenagers, with The Wall Street Journal recently reporting that two-thirds of teens listen to music directly from YouTube, more often than other services such as Pandora, Spotify, and MOG. Read more.

Wait! Don’t post that music video on YouTube without a sync license!

YouTubeMusicians getting in trouble with the law – well, that’s nothing new. What’s a good music resume without a couple of arrest reports to fill out the career dips? But what about that YouTube “take down” notice you just received for the video you posted of your band covering “Freebird?” You got a mechanical license to release the song on your CD (right?), and the video turned out awesome, so you owe it to the world to post it online. But did you get a sync license for your online videos of cover songs? Read more.