YouTube Cards and End Screens give your viewers a call to action and make your YouTube channel more effective in turning viewers into fans. Read More.
The Hammond organ has earned its place in music history, and here are five examples of why it spans genre and time to endure. Read More.
In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.
Once you have the equipment you need, the next step toward video domination is staging and recording. Part 2 of our Vlogging For Musicians series focuses on setting up for a professional result. Read More.
For music artists looking to build a brand online, videos can factor heavily into a music marketing plan. This is part one of a two-part post with advice on vlogging for musicians. Here, we take a look at the equipment you’ll need to build you video empire. Read More.
In our September Twitter chat (#DMchat), Downtown Music Publishing’s Chinua Green and Songtrust’s Jason Cerf fielded questions about how YouTube monetization works for songwriters. Read More.
With $2 billion in royalties paid to date, it’s worth understanding how royalties on YouTube work and how songwriters can get their share. Read More.
When I tell people I’ve been at Disc Makers for 20 years, they often assume that’s when the company was founded. When I say, “No, no, no – Disc Makers has been around for 70 years,” it’s usually followed by a strange silence. I put them out of their misery and follow that up with, “Disc Makers predates the CD by many years. Read more.
To get a great vocal sound in your home studio, you need to concentrate on these five technical elements – assuming you’ve got a vocalist who can deliver and a space ready to set the mood capture the mood. Check out this video for a high-impact, commonsense recording tutorial. Read more.
Not so long ago, our band wrote, recorded, and released a song called, “Star Wars (A Film Like No Other).” When we released it on March 13, 2007, we had no idea it would become one of the most popular videos at StarWars.com, be licensed by AtomFilms, wind up being played on TV, and generate a potential license deal. Read more.
Traditional music videos are one great way to introduce your music to an audience, but there are many other music video ideas – including mashups, vlogs, and animation – that can help your grow your YouTube channel. YouTube generates over 100 million social actions on videos every week, including comments, likes, and shares. Read more.
Because YouTube has become the number one search engine for music, if you’re an independent musician planning on posting videos to YouTube, work to increase YouTube views and the number of clicks for your next creation by following these seven steps. Read more.
YouTube is the world’s largest music search engine. Within the last ten years, it’s also grown to become one of the primary ways people share and discover music. But YouTube is more than simply a promotional platform, you can make money on YouTube. It can drive music and merch sales, as well as advertising revenue. Read more.
Setting a successful music marketing plan in motion begins with defining your vision and determining how to set and accomplish the goals designed to get you there. These videos expand on themes and ideas from Bobby Borg’s book, Music Marketing for the DIY Musician. Read more.
You’ve created a YouTube channel and you’ve got a dozen of videos posted – but building a following on YouTube can be hard work. Optimizing your YouTube channel will put you in position to grow your following. Follow these 25 steps and start gaining more views, likes, and subscribers. Read more.