Posts related to (or including) information about using YouTube and music videos for music marketing and promotion, including traditional music videos, vlogs, behind-the-scenes tour videos, and much more.
As an independent music artist, what can you do to maximize your music promotion and overall revenue? At last year’s New Music Seminar, Disc Makers and CD Baby president Tony van Veen shared nine music promotion lessons he’s learned that every artist can easily implement to maximize gig sales, drive download purchases, and increase overall music sales. Read more.
An independent artist has to constantly put out material that is going to interest and evoke a response from your audience. So it’s not just releasing music, though certainly you can do that pretty easily – the tools are there for you to put out a song a week if you wanted to. Be it video content or blog content or tour diaries, there are plenty of avenues for you to consistently produce content that will draw your audience in and keep them engaged. Read more.
Among all the categories of videos found on YouTube, music is far and away the most popular, accounting for nearly 31% of all videos played through the website. It has also become the prime destination for music discovery by teenagers, with The Wall Street Journal recently reporting that two-thirds of teens listen to music directly from YouTube, more often than other services such as Pandora, Spotify, and MOG. Read more.
Musicians getting in trouble with the law – well, that’s nothing new. What’s a good music resume without a couple of arrest reports to fill out the career dips? But what about that YouTube “take down” notice you just received for the video you posted of your band covering “Freebird?” You got a mechanical license to release the song on your CD (right?), and the video turned out awesome, so you owe it to the world to post it online. But did you get a sync license for your online videos of cover songs? Read more.