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YouTube & Music Videos

Posts related to (or including) information about using YouTube and music videos for music marketing and promotion, including traditional music videos, vlogs, behind-the-scenes tour videos, and much more.

viral videos

What does it take to launch a successful music video?

May 31, 2017June 1, 2017 Dave Kusek

There is no formula to create viral videos – the very nature of viral content is that it’s out of your control – but there are best practices you can use for all the videos you release. Read More.

Instagram Live

Getting started with Instagram Live

April 12, 2017April 12, 2017 Dave Kusek

Instagram has added a streaming video tool. Here are six tips to get you started using the Instagram Live feature to its fullest. Read More.

YouTube Cards

YouTube Cards and End Screens make your videos more effective

February 16, 2017March 22, 2017 Dave Kusek

YouTube Cards and End Screens give your viewers a call to action and make your YouTube channel more effective in turning viewers into fans. Read More.

Hammond organ

The B-3 in action: Five examples of Hammond organ done right

January 18, 2017January 18, 2017 Michael Gallant

The Hammond organ has earned its place in music history, and here are five examples of why it spans genre and time to endure. Read More.

YouTube marketing strategy

Developing your YouTube marketing strategy

December 5, 2016April 24, 2017 Johnny Dwinell

In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.

vlogging for musicians

Vlogging For Musicians: Setup and staging

October 17, 2016October 18, 2016 Greg Savage

Once you have the equipment you need, the next step toward video domination is staging and recording. Part 2 of our Vlogging For Musicians series focuses on setting up for a professional result. Read More.

vlogging for musicians

Vlogging For Musicians: The equipment you’ll need

October 11, 2016October 12, 2016 Greg Savage

For music artists looking to build a brand online, videos can factor heavily into a music marketing plan. This is part one of a two-part post with advice on vlogging for musicians. Here, we take a look at the equipment you’ll need to build you video empire. Read More.

YouTune Monetization

YouTube Monetization for Songwriters

September 29, 2016April 24, 2017 Chinua Green

In our September Twitter chat (#DMchat), Downtown Music Publishing’s Chinua Green and Songtrust’s Jason Cerf fielded questions about how YouTube monetization works for songwriters. Read More.

royalties on YouTube

Royalties on YouTube: five common misconceptions

September 16, 2016April 24, 2017 Chinua Green

With $2 billion in royalties paid to date, it’s worth understanding how royalties on YouTube work and how songwriters can get their share. Read More.

Disc Makers 70th Anniversary

Disc Makers is celebrating its 70th anniversary

March 1, 2016February 6, 2018 Andre Calilhanna

When I tell people I’ve been at Disc Makers for 20 years, they often assume that’s when the company was founded. When I say, “No, no, no – Disc Makers has been around for 70 years,” it’s usually followed by a strange silence. I put them out of their misery and follow that up with, “Disc Makers predates the CD by many years. Read more.

How to Record Vocals

How to get a great vocal sound in your home studio

February 26, 2016June 4, 2019 Scott Wiggins

To get a great vocal sound in your home studio, you need to concentrate on these five technical elements – assuming you’ve got a vocalist who can deliver and a space ready to set the mood capture the mood. Check out this video for a high-impact, commonsense recording tutorial. Read more.

star wars music promotion

5 music promotion lessons we learned from (our song about) Star Wars

December 28, 2015November 27, 2017 Randy Chertkow and Jason Feehan

Not so long ago, our band wrote, recorded, and released a song called, “Star Wars (A Film Like No Other).” When we released it on March 13, 2007, we had no idea it would become one of the most popular videos at StarWars.com, be licensed by AtomFilms, wind up being played on TV, and generate a potential license deal. Read more.

Eight music video ideas

Eight music video ideas to help grow your YouTube channel

December 15, 2015May 19, 2017 Randy Chertkow and Jason Feehan

Traditional music videos are one great way to introduce your music to an audience, but there are many other music video ideas – including mashups, vlogs, and animation – that can help your grow your YouTube channel. YouTube generates over 100 million social actions on videos every week, including comments, likes, and shares. Read more.

increase youtube views

Seven ways to increase YouTube views

October 22, 2015May 19, 2017 Randy Chertkow and Jason Feehan

Because YouTube has become the number one search engine for music, if you’re an independent musician planning on posting videos to YouTube, work to increase YouTube views and the number of clicks for your next creation by following these seven steps. Read more.

make money on YouTube

How to make money on YouTube with your music

October 5, 2015May 19, 2017 Randy Chertkow and Jason Feehan

YouTube is the world’s largest music search engine. Within the last ten years, it’s also grown to become one of the primary ways people share and discover music. But YouTube is more than simply a promotional platform, you can make money on YouTube. It can drive music and merch sales, as well as advertising revenue. Read more.

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