While the Internet and new technologies propel online music marketing ever into the future, I’m amazed by how many of us have the etiquette of a caveperson. Seriously, I just got an anonymous link posted on my social networks with the blurb, “Yo, check my song out.” Two seconds later, I got a friend request from someone with no profile picture other than that creepy, default blank head. Read more.
Ben Sword, founder and head of MusicMarketing.com brings us what he calls “the most exciting new feature in the history of YouTube features.” Now you can add an active link to your website in your video. Your video plays, a button pops up, and viewers can click on it and land on your website. That’s a pretty awesome way to increase traffic and interaction with new and existing fans. Read more.
While you’ll want to build up your own YouTube music channel, uploading to established channels that cater to your target audience who have a LOT more subscribers than you can help build your fan base. Some of the channels which you can upload videos to will have tens or hundreds of thousands of subscribers, so you stand to gain a whole new set of fans. Read more.
If you’ve done research on music marketing, you’ve heard you need to be on social media “engaging” with your fans. I’ll admit, I wasn’t sure why I needed to bother until I discovered the “check move” theory, which tells us that the more positive interactions fans take with an artist, the closer the connection will be, and that will ultimately lead to more support. Read more.
Social media can be a confusing landscape to navigate for anyone, as each platform offers a unique opportunity and experience. We’ve compiled several key stats from recent studies and reports for some of the biggest social media platforms to help make the process of managing your social profiles less overwhelming.
From managing your YouTube music channel to maximizing your music marketing, our YouTube for musicians posts are full of practical advice and innovative ideas. If you’re an independent musician planning on posting videos to YouTube, work to increase YouTube views and make money. Read more.
To be successful you need to compete with the several million musicians worldwide who are online vying for the attention, loyalty, and money of music fans. By focusing on your musical niche, you have the opportunity to explore and create content beyond your music by incorporating your passions and interests into your daily conversation with your fans. Read more.
Once you dive into learning the proven techniques that have helped bands to dramatically boost their fan base and build an audience on YouTube, you’ll begin to understand how to develop an overriding video strategy and leverage the power of the platform. The best place to start learning is the YouTube “Creator Playbook” that spells out how successful creators conceive, produce, publish, and promote their content. Read more.
YouTube is the biggest video sharing site on the web, and since its launch in 2005, it has developed its own culture and has spawned a variety of communities within the deep oceans of the platform. Be it a music video or vlog, a television re-run or the viral video of the day, 100 hours of video are uploaded to YouTube every minute, and over six billion hours of video are watched every month. Read more.
With six words, “Not everyone wants to be an entrepreneur,” Alina Simone gives voice to a nagging feeling many musicians and songwriters have. Sure, the social media platforms and music promotion tools available to any musician today form an impressive array of conduits to share your music, reach out to new audiences, and establish your “brand.” But what about the shy artist who is not comfortable displaying her entire life to the world? Read more.
The prevalence of online videos brings up new questions when it comes to engaging with band mates and fellow artists. What’s appropriate to post and when? Plus, you never know what clips will show up where – say, an unflattering, low-res, audience-shot video of that embarrassing moment when you had a coughing fit and fell off the stage. Here are some tips from seasoned independent musicians to help you figure out how best to manage your own online video presence. Read more.
Music promotion isn’t just about amazing content, it’s about how you share it. Let’s assume you have high quality content, like a music video posted on YouTube that you just spent weeks pouring your heart and soul into, and it hasn’t quite gone viral yet. How can you boost views, downloads, and likes without bugging the heck out of your fans or spending a gazillion dollars on ads? Read more.
Among all the categories of videos found on YouTube, music is far and away the most popular, accounting for nearly 31% of all videos played through the website. It has also become the prime destination for music discovery by teenagers, with The Wall Street Journal recently reporting that two-thirds of teens listen to music directly from YouTube, more often than other services such as Pandora, Spotify, and MOG. Read more.
Musicians getting in trouble with the law – well, that’s nothing new. What’s a good music resume without a couple of arrest reports to fill out the career dips? But what about that YouTube “take down” notice you just received for the video you posted of your band covering “Freebird?” You got a mechanical license to release the song on your CD (right?), and the video turned out awesome, so you owe it to the world to post it online. But did you get a sync license for your online videos of cover songs? Read more.