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marketing mistakes

10 marketing mistakes independent musicians make

January 26, 2021January 26, 2021 Tony van Veen

In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.

music career

Five things you need more than that new guitar

June 19, 2020June 19, 2020 Johnny Dwinell and Brent Baxter

On Episode 214 of the CLIMB podcast, Johnny Dwinell makes the argument that, whether you know it or not, you’re in the media business, and you need to invest in that aspect of your music career. Read the post.

streaming revenue

Maximizing your revenue when streaming: Part II

May 26, 2020May 26, 2020 Randy Chertkow and Jason Feehan

You can still play live shows during this pandemic by live streaming them to your fans. But, to make money from it, you need to build income-making methods into your show so fans can support you. Read the post.

streaming live shows

Maximizing your revenue when streaming live shows

May 14, 2020May 26, 2020 Randy Chertkow and Jason Feehan

As musicians transition from live shows to live streams, they are finding ways to monetize their performances, even if they aren’t “in person.” Some of these revenue options aren’t even available when playing live! Read the post.

improve lighting

Easy fixes to improve the lighting in your videos

April 21, 2020April 21, 2020 Randy Chertkow and Jason Feehan

In these uncertain days, you can spread joy by releasing videos, produced in your home. Here’s one way to improve the lighting for your home-made videos. Read the post.

streaming broadcasts

Improving the audio in your streaming broadcasts and videos

April 7, 2020September 8, 2020 Randy Chertkow and Jason Feehan

While many of us around the world are stuck indoors, you can spread some joy by putting on streaming concerts and releasing videos — all from your home. Read the post.

Tonys music streaming Graph

How Much Does Streaming Pay?

August 22, 2019November 17, 2020 Tony van Veen

When you analyze the money you can earn from streaming, you’ll find it’s difficult (at best) to earn enough to support yourself as an artist. But streaming is still valuable: it can be a gateway to discovery and other means of monetizing your fan base. Read the post.

royalty-free video

How to find pre-cleared and royalty-free video assets for your music videos

February 20, 2019February 20, 2019 Randy Chertkow and Jason Feehan

Video is one of the most powerful ways to get your music noticed. Amp it up by using pre-cleared and royalty-free video footage, SFX, eye-catching graphic overlays, and transitions. Read the post.

music videos

Creative advice for your next music videos

August 7, 2018August 9, 2018 Scott McCormick

Posting and sharing music videos is a great way to get your music noticed on social media. Thankfully, interesting videos are easier to make than ever. Read the post.

expand your music audience

How to expand your music audience in three easy steps

June 29, 2018June 29, 2018 Johnny Dwinell

Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.

disc makers social media

Get social with Disc Makers!

June 22, 2018June 26, 2018 Disc Makers

You already know that Disc Makers sets the standard for independent CD manufacturing for musicians. Now it’s time to get social with Disc Makers’ social media. Read the post.

Producing a music video is one of many ways to get an audience’s attention

Produce music videos that get attention

May 15, 2018October 12, 2018 Bobby Borg

With the vast number of videos on the web, you can’t just record the same old footage and rise above the clutter. Here are 15 approaches to produce music videos that get attention. Read the post.

broadcasting live gigs

Broadcasting live gigs – platforms for music broadcasts reviewed

February 5, 2018March 23, 2020 Chris Huff

Platforms for broadcasting live gigs include Facebook Live, Periscope, YouTube, YouNow, ConcertWindow, StageIt, and Gigee. They are not all created equal. Read More.

music trends

Music trends in 2018: hip hop, music streaming, and live concerts

January 16, 2018April 2, 2018 Keith Hatschek

As the music industry continues to evolve, I’ve identified three music trends to keep an eye on in 2018 that are helping to reshape popular music. Read More.

content marketing

The musician’s guide to content marketing

November 1, 2017April 19, 2018 Dave Kusek

“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.

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