Creative advice for your next music videos
Posting and sharing music videos is a great way to get your music noticed on social media. Thankfully, interesting videos are easier to make than ever. Read the post.
youTube
How to expand your music audience in three easy steps
Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.
Get social with Disc Makers!
You already know that Disc Makers sets the standard for independent CD manufacturing for musicians. Now it’s time to get social with Disc Makers’ social media. Read the post.
Produce music videos that get attention
With the vast number of videos on the web, you can’t just record the same old footage and rise above the clutter. Here are 15 approaches to produce music videos that get attention. Read the post.
Broadcasting live gigs – platforms for music broadcasts reviewed
Platforms for broadcasting live gigs include Facebook Live, Periscope, YouTube, YouNow, ConcertWindow, StageIt, and Gigee. They are not all created equal. Read More.
Music trends in 2018: hip hop, music streaming, and live concerts
As the music industry continues to evolve, I’ve identified three music trends to keep an eye on in 2018 that are helping to reshape popular music. Read More.
The musician’s guide to content marketing
“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.
What does it take to launch a successful music video?
There is no formula to create viral videos – the very nature of viral content is that it’s out of your control – but there are best practices you can use for all the videos you release. Read More.
YouTube Cards and End Screens make your videos more effective
YouTube Cards and End Screens give your viewers a call to action and make your YouTube channel more effective in turning viewers into fans. Read More.
Vlogging For Musicians: Setup and staging
Once you have the equipment you need, the next step toward video domination is staging and recording. Part 2 of our Vlogging For Musicians series focuses on setting up for a professional result. Read More.
Vlogging For Musicians: The equipment you’ll need
For music artists looking to build a brand online, videos can factor heavily into a music marketing plan. This is part one of a two-part post with advice on vlogging for musicians. Here, we take a look at the equipment you’ll need to build you video empire. Read More.
YouTube Monetization for Songwriters
In our September Twitter chat (#DMchat), Downtown Music Publishing’s Chinua Green and Songtrust’s Jason Cerf fielded questions about how YouTube monetization works for songwriters. Read More.
Royalties on YouTube: five common misconceptions
With $2 billion in royalties paid to date, it’s worth understanding how royalties on YouTube work and how songwriters can get their share. Read More.
Music streaming 2016, Part 2: the complex revenue equation
A big part of the revenue blurriness in music streaming is because many record deals were made before the advent of music streaming, using a model of selling a physical product. It’s time to tackle the job of drafting contracts to account for the fact that there are no manufacturing costs with streaming or download sales. Read more.
Music streaming 2016, Part 1: the current streaming landscape
2015 was marked by a number of high-profile artists continuing to speak out against the music streaming business model while excluding their music from providers like Pandora, Spotify, Apple Music, Tidal, and many more. Mainstream artists have challenged whether streaming can ever be profitable for artists. Read more.