How to expand your music audience in three easy steps
Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.
YouTube best practice
What does it take to launch a successful music video?
There is no formula to create viral videos – the very nature of viral content is that it’s out of your control – but there are best practices you can use for all the videos you release. Read More.
YouTube Cards and End Screens make your videos more effective
YouTube Cards and End Screens give your viewers a call to action and make your YouTube channel more effective in turning viewers into fans. Read More.
Developing your YouTube marketing strategy
In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.
YouTube Monetization for Songwriters
In our September Twitter chat (#DMchat), Downtown Music Publishing’s Chinua Green and Songtrust’s Jason Cerf fielded questions about how YouTube monetization works for songwriters. Read More.
Royalties on YouTube: five common misconceptions
With $2 billion in royalties paid to date, it’s worth understanding how royalties on YouTube work and how songwriters can get their share. Read More.
Seven ways to increase YouTube views
Because YouTube has become the number one search engine for music, if you’re an independent musician planning on posting videos to YouTube, work to increase YouTube views and the number of clicks for your next creation by following these seven steps. Read more.
How to make money on YouTube with your music
YouTube is the world’s largest music search engine. Within the last ten years, it’s also grown to become one of the primary ways people share and discover music. But YouTube is more than simply a promotional platform, you can make money on YouTube. It can drive music and merch sales, as well as advertising revenue. Read more.
How to optimize your YouTube channel to get more views
You’ve created a YouTube channel and you’ve got a dozen of videos posted – but building a following on YouTube can be hard work. Optimizing your YouTube channel will put you in position to grow your following. Follow these 25 steps and start gaining more views, likes, and subscribers. Read more.
Online music marketing etiquette: tips for email, social, and YouTube
While the Internet and new technologies propel online music marketing ever into the future, I’m amazed by how many of us have the etiquette of a caveperson. Seriously, I just got an anonymous link posted on my social networks with the blurb, “Yo, check my song out.” Two seconds later, I got a friend request from someone with no profile picture other than that creepy, default blank head. Read more.
YouTube for musicians – how to grow your YouTube channel and other advice
From managing your YouTube music channel to maximizing your music marketing, our YouTube for musicians posts are full of practical advice and innovative ideas. If you’re an independent musician planning on posting videos to YouTube, work to increase YouTube views and make money. Read more.
How to make YouTube work for you
Once you dive into learning the proven techniques that have helped bands to dramatically boost their fan base and build an audience on YouTube, you’ll begin to understand how to develop an overriding video strategy and leverage the power of the platform. The best place to start learning is the YouTube “Creator Playbook” that spells out how successful creators conceive, produce, publish, and promote their content. Read more.