Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
Bobby Borg talks to Dr. Daniella Baroffio about how social causes and social advocacy can be made more effective when combined with music. Read the post.
You can still play live shows during this pandemic by live streaming them to your fans. But, to make money from it, you need to build income-making methods into your show so fans can support you. Read the post.
Don’t get stuck in a rut while you’re stuck at home. Do something productive for your music career every day and let your fans hear from you. Here are some ideas to get you started. Read the post.
As musicians transition from live shows to live streams, they are finding ways to monetize their performances, even if they aren’t “in person.” Some of these revenue options aren’t even available when playing live! Read the post.
Bobby Borg talks to Dr Chaz Austin, an employment consultant and author of 100 Ways To Find Work And Keep Finding Work For The Rest Of Your Career about the importance of building and maintaining relationships at your job. Read the post.
While we’re navigating the current stay-at-home lifestyle — which means a moratorium on most everything that goes along with being an active musician — there are a number of activities you can engage in to help advance your music career. Read the post.
Bobby Borg talks to Freddy Nager, a former label executive and marketing pro, about the importance of networking and how to do it effectively — especially if you hate the idea of networking on its face. Read the post.
We hear from consummate indie artist Jim Infantino to get some real-world advice about cultivating relationships, merch and physical product, and being creative with how you survive as a musician in the 21st century. Read the post.
You have full control over who gets on your guest list, so use it to invite bookers, journalists, bloggers, music supervisors, and businesspeople you want to influence. Read the post.
Nothing spurs creativity like a deadline. Get your songwriting started by signing up for the RPM Challenge or February Album Writing Month and create an entire album in the month of February. Read the post.
Here are 10 posts from the Randy Chertkow and Jason Feehan (AKA The Music Money Guys) that will help you make more money with your music in 2020. Read the post.
Your one song can create dozens of hidden revenue streams. Make more income from the fans and musicians who want access to your source tracks, stems, sounds, and more. Read the post.
New “feel-good” legislation passed in the PA House allows venues to hire minors as long as they don’t pay them. The implications for professional musicians seems to have been overlooked in the process. Read the post.
Growing your audience — and your revenue — boils down to getting to know the right people. Follow these musician networking tips to grow your connections and music career. Read the post.