For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars.
A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used by some of the most innovative companies in the business world, and you can use it too. Read More.
Your vision statement is the first step in the marketing process: when you know where you want to go, it’s easier to map out the directions to get there. Read More.