Writing a business plan for your music career
For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars.
vision statement
Use a SWOT analysis to focus your music marketing
A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used by some of the most innovative companies in the business world, and you can use it too. Read More.
Writing a vision statement
Your vision statement is the first step in the marketing process: when you know where you want to go, it’s easier to map out the directions to get there. Read More.