Twitter for music promotion

DM on Twitter for music promotion Introduced as a micro-blogging platform in 2008, Twitter has become the standard for real-time communication between bands and their fans. In this post, we dive into this social media platform, which has enamored so many musicians and confused so many more. Twitter for music promotion can be highly effective, but you need to understand the nuances of the platform first. Read more.

Music Marketing 2.0: The Digital Brand Manifesto

Every artist needs a fully customized DIGITAL BRAND to succeed. Proper branding requires the following:

  1. A unique web domain separate from an artist profile on the record label website. The artist’s website functions as the central web hub for that artist’s digital brand.
  2. A simplified e-commerce system on the artist website. Easy check-out store supporting various forms of payment (PayPal, credit, debit, etc).

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10 marketing basics for musicians

Music Marketing StrategyWith the barrage of websites and blogs targeting independent artists, it can be difficult to know where to start when it comes to your music marketing strategy. Information and ideas are everywhere and unless you’ve got a strong marketing foundation it can feel like trying to put together a giant puzzle without being able to look at the box. Read more.