The risks and rewards of social advocacy in music
Bobby Borg talks to Dr. Daniella Baroffio about how social causes and social advocacy can be made more effective when combined with music. Read the post.
target audience
Writing about your music
Writing about yourself and your music can be more difficult than you’d think. These pointers will get you on track to craft the words that match your music. Read the post.
How to make money off your social media channels (no matter how many followers you have)
Your social media provides more than a platform to reach your fans with new music, there are many ways to make money — and these income sources can start with your very first follower. Read the post.
How to get your music on streaming music stations
There’s a universe of streaming music stations to explore where you can get your music played to grow your fanbase and get coverage of you and your music. Read the post.
Craft three band bios to describe you and your music
Your band bio can compel the press/media to write about you, bookers to contact you to play live, and potential fans to check out your music. But one size does not fit all, so you’ll need three versions. Read the post.
How to promote on social media when you have zero followers
Even if you’re just starting out, you already have what you need to promote on social media and build a following using strategies outlined in this post. Read the post.
How to generate music marketing, promotion, and publicity opportunities
By identifying and researching artists who are similar to you but have gotten more coverage and promotion, you’ll learn exactly where to focus your own music marketing efforts. Read the post.
Give away your CD (and make money doing it!)
Indie music maverick Chris Robley walks us through the process of building an audience by giving away free CDs — while making money in the process. Read the post.
How to unlock dozens of revenue streams from one song
Your one song can create dozens of hidden revenue streams. Make more income from the fans and musicians who want access to your source tracks, stems, sounds, and more. Read the post.
Choosing the right rewards for patronage and crowdfunding campaigns
Maximizing the amount of money you bring in from patronage and crowdfunding is all about setting up enticing rewards and smart support levels. Follow these tips to boost the revenue you bring in. Read the post.
How to expand your music audience in three easy steps
Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.
Five things to do before pitching your music to Spotify playlists
Getting your music on Spotify playlists can be difficult. Let’s start at the beginning and focus on the things you should have in place before you even start pitching your tracks. Read More.
The musician’s guide to content marketing
“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.
Design tips for your next poster, flyer, or postcard
Besides providing basic information, a great poster, flyer, or postcard sells a benefit and triggers a buying action. These design tips can help you streamline the process and serve as a checklist for the information to include. Read More.
How to segment your email list (and get more fans opening your emails)
Everyone says you’ve got to build your email list if you want to be successful in today’s music industry, but most people I’ve talked to have had a less-than-great experience emailing their fans. These tips can help improve your email marketing. Read More.