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target audience

young woman listening to music on a Spotify playlist

You need to work on your Spotify playlist strategy

April 5, 2022April 5, 2022 Bobby Borg

Getting on a Spotify playlist — or any streaming playlist — requires a strategy and a plan. Here’s some advice on what to do (and what NOT to do). Read the post.

cartoon credits to promote your record

How to promote your record release

March 15, 2022March 15, 2022 Carter Fox

Now that your music is recorded, your product and assets have been created, and your release calendar set, it’s time to promote your record. Read the post.

music for distribution on merch table

Preparing your music for distribution: How to release and sell your music, Part 3

February 15, 2022March 15, 2022 Carter Fox

There are many steps to successfully releasing and selling your music, and getting your product prepared and your distribution channels aligned are critical elements of your plan. Read the post.

record release

How to promote a record release, Part 2: Your release schedule

January 25, 2022March 15, 2022 Carter Fox

There’s a lot of planning and production that goes into releasing and selling your music. The second post in our series focuses on planning your record release schedule. Read the post.

promote a release

How to promote a release and sell your music, Part 1

January 18, 2022March 15, 2022 Carter Fox

There’s a lot of planning and production that goes into releasing and selling your music. This series of blog posts breaks it all down and gives you a blueprint to achieve success. Read the post.

streaming services

How to get played on streaming services and playlists

November 23, 2021December 13, 2021 Randy Chertkow and Jason Feehan

Getting your music discovered, played, and featured on playlists on streaming services is well within your reach. Use these techniques to get your music played. Read the post

public radio

How to get played on public and satellite radio

November 10, 2021December 13, 2021 Randy Chertkow and Jason Feehan

Public radio offers many opportunities to get your music covered, especially if you can find a cultural angle or are part of the local scene. Read the post

earn money as an indie music artist

Earn money as an indie music artist by leveraging your “surfaces”

September 27, 2021September 27, 2021 Randy Chertkow and Jason Feehan

Use the real-world and online “surfaces” you have access to as an indie music artist to promote, sell, and partner with other businesses to help you make more money with music. Read the post

music promotion

10 music promotion strategies you need to succeed

September 16, 2021November 8, 2021 Bobby Borg

The Internet isn’t the only place you can go to for your music promotion — these 10 strategies can take you beyond the net. Read the post

music marketing

Is your music marketing working?

August 12, 2021August 16, 2021 Tony van Veen

Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.

make more money with music

Measure your metrics to make more money with music

June 1, 2021July 14, 2021 Randy Chertkow and Jason Feehan

You can’t improve what you don’t measure. Track these key metrics to guide decisions and make more money with music. Read the post.

band bio

Writing an informational band bio — 9 tips

May 6, 2021May 7, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about what to include in your band bio and how to make it work for your website, press materials, and Instagram. Read the post.

Patreon rewards

Reward recipes for Patreon

May 4, 2021May 4, 2021 Randy Chertkow and Jason Feehan

To attract and keep your patronage supporters and grow your recurring monthly revenue, vary your Patreon rewards for your various tiers of support. Read the post.

patronage platform

How to promote your patronage platform and boost monthly music revenue

April 21, 2021April 21, 2021 Randy Chertkow and Jason Feehan

The key to promoting your patronage page — and generating recurring subscription fees each month — hinges on producing exclusive content for your fans … and following these proven techniques. Read the post.

subscription revenue

Subscription revenue and patronage can build your music career

March 17, 2021March 17, 2021 Randy Chertkow and Jason Feehan

Music income can be hard to depend on, so your best bet is to get direct support from your fans using tools like patronage, where you get subscription revenue every month and your fans get music and rewards. Read the post.

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