Measure your metrics to make more money with music
You can’t improve what you don’t measure. Track these key metrics to guide decisions and make more money with music. Read the post.
target audience
Writing an informational band bio — 9 tips
Musician, author, educator, and music industry consultant Bobby Borg gives advice about what to include in your band bio and how to make it work for your website, press materials, and Instagram. Read the post.
Reward recipes for Patreon
To attract and keep your patronage supporters and grow your recurring monthly revenue, vary your Patreon rewards for your various tiers of support. Read the post.
How to promote your patronage platform and boost monthly music revenue
The key to promoting your patronage page — and generating recurring subscription fees each month — hinges on producing exclusive content for your fans … and following these proven techniques. Read the post.
Subscription revenue and patronage can build your music career
Music income can be hard to depend on, so your best bet is to get direct support from your fans using tools like patronage, where you get subscription revenue every month and your fans get music and rewards. Read the post.
My overnight success was 15 years in the making
With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.
Promoting a Spotify playlist with Instagram Stories ads
Want to grow your Spotify playlist to expand your listener-base? Paid ads are one way to do do it, and in this post, Brian Hazard walks us through the steps of his successful Instragram Stories ad campaign. Read the post.
Your 2020 album release calendar: A step-by-step guide to recording, releasing, and promoting an album in 90 days
Here’s a step-by step guide to releasing and promoting an album in time for the holiday. Follow all these steps and your release will be significantly more successful than if you just launch it into the wild without planning. Read the post.
How to promote a “Free CD” offer (and find fans and profit, too!)
A good offer needs good promotion to achieve its potential. In this post, Brian Hazard gives us insights into how he made his “Free CD + Shipping & Handling” offer reach new fans and turn a profit. Read the post.
How to sell 1,000 CDs in ten weeks
Brian Hazard sold 1,000 CDs in ten weeks using a “free CD plus shipping and handling” offer. He also made over $3,500. Here’s a detailed look at how he did it. Read the post.
Tailor your music marketing campaigns for paid and earned media
To boost the effectiveness of your marketing, you need to understand the four different types of media channels. In this article, we explain how to make the most of paid and earned media to get the message out about your music. Read the post.
Tailor your music marketing campaigns for different types of media
To boost the effectiveness of your marketing, you need to understand the four different types of media channels. Each requires a different approach and in this article, we explain how to use the first two to get the message out about your music. Read the post.
Using niches to grow your fanbase
To build or grow your following and help others discover your music, you should target niches. To market this effectively, you need to know your target niche’s culture and the type of entertainment they love. Read the post.
The risks and rewards of social advocacy in music
Bobby Borg talks to Dr. Daniella Baroffio about how social causes and social advocacy can be made more effective when combined with music. Read the post.
Writing about your music
Writing about yourself and your music can be more difficult than you’d think. These pointers will get you on track to craft the words that match your music. Read the post.