Give away your CD (and make money doing it!)
Indie music maverick Chris Robley walks us through the process of building an audience by giving away free CDs — while making money in the process. Read the post.
super fans
Create an exclusive club of fan-brand evangelists
Whether you are a band, solo artist, manager, record label, or any type of branded product, you can work at creating a fan-brand by following these seven steps. Read the post.
Lead generation and music marketing
Crafting promotions, driving potential fans to your online platforms, and capturing contact information — AKA lead generation — is an essential part of a sustainable music marketing strategy. Read More.
I spent $0 at your show. Here’s why.
Don’t miss an opportunity to build a superfan relationship by blowing it at the merch table. Read More.
How does Soundcloud promotion help your band?
Soundcloud is special because its features allow it to create a very intimate sense of partnership with your listener. Everyone knows you need to create a personal bond with your fans, and Soundcloud isn’t really a streaming service at all – it’s more of a music-centric social network. Read more.
Engage your audience and create super fans
Audience participation has always been an integral part of music: fans have always sang and clapped along with their favorite songs as the artist performs on stage. Artists today are taking participation a step further, understanding that inviting fans to play a role in the creative process can lead to a deeper level of engagement. Read more.
Should you advertise online?
Focusing on building your community organically is part of a balanced digital PR strategy, but when used effectively, advertising can magnify your existing PR efforts. The reasons for advertising generally fall into two categories: awareness and conversion. Read More.
Build a superfan base one video at a time
If you’ve done research on music marketing, you’ve heard you need to be on social media “engaging” with your fans. I’ll admit, I wasn’t sure why I needed to bother until I discovered the “check move” theory, which tells us that the more positive interactions fans take with an artist, the closer the connection will be, and that will ultimately lead to more support. Read more.
Finding and nurturing your musical niche
To be successful you need to compete with the several million musicians worldwide who are online vying for the attention, loyalty, and money of music fans. By focusing on your musical niche, you have the opportunity to explore and create content beyond your music by incorporating your passions and interests into your daily conversation with your fans. Read more.