Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.
To build or grow your following and help others discover your music, you should target niches. To market this effectively, you need to know your target niche’s culture and the type of entertainment they love. Read the post.
In our fifth video about music copyrights and royalties, Disc Makers’ CEO Tony van Veen discusses performance royalties, the PROs (ASCAP, BMI, and SESAC) who collect them, and why you’re probably not getting all you deserve. Read the post.
Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
In our fourth video about music copyrights and royalties, Disc Makers’ CEO Tony van Veen discusses mechanical royalties — the money that gets paid to the songwriter or publisher for the “reproduction of your song.” Read the post.
On Episode 214 of the CLIMB podcast, Johnny Dwinell makes the argument that, whether you know it or not, you’re in the media business, and you need to invest in that aspect of your music career. Read the post.
In our third video about music copyrights and royalties, Disc Makers’ CEO Tony van Veen discusses what royalties and payments you are entitled to if you own and exploit the sound recording of your song. Read the post.
Bobby Borg talks to Dr. Daniella Baroffio about how social causes and social advocacy can be made more effective when combined with music. Read the post.
Don’t get stuck in a rut while you’re stuck at home. Do something productive for your music career every day and let your fans hear from you. Here are some ideas to get you started. Read the post.
Bobby Borg talks to Dr Chaz Austin, an employment consultant and author of 100 Ways To Find Work And Keep Finding Work For The Rest Of Your Career about the importance of building and maintaining relationships at your job. Read the post.
While we’re navigating the current stay-at-home lifestyle — which means a moratorium on most everything that goes along with being an active musician — there are a number of activities you can engage in to help advance your music career. Read the post.
A friend of mine wanted me to explain music publishing and he asked me to “use language a 2nd grader would understand.” I figured this could serve our blog readers who need a primer (or refresher). Enjoy! Read the post.
Bobby Borg talks to Freddy Nager, a former label executive and marketing pro, about the importance of networking and how to do it effectively — especially if you hate the idea of networking on its face. Read the post.
Preparing to produce a podcast to build your brand and promote your music? This post can help you think through some of the basics of creation and promotion. Read the post.
This post, excerpted from the video “Indie Producer Deals,” outlines the various options indie artists might have when it comes to hiring and working with a record producer. Read the post.