You need to work on your Spotify playlist strategy
Getting on a Spotify playlist — or any streaming playlist — requires a strategy and a plan. Here’s some advice on what to do (and what NOT to do). Read the post.
streaming music
Sell your CDs online: Stake a tent at Bandcamp
Ready to start selling CDs and merch online? Bandcamp offers a customizable solution with the independent musician in mind. Read the post.
How to promote your record release
Now that your music is recorded, your product and assets have been created, and your release calendar set, it’s time to promote your record. Read the post.
Preparing your music for distribution: How to release and sell your music, Part 3
There are many steps to successfully releasing and selling your music, and getting your product prepared and your distribution channels aligned are critical elements of your plan. Read the post.
How to get played on streaming services and playlists
Getting your music discovered, played, and featured on playlists on streaming services is well within your reach. Use these techniques to get your music played. Read the post
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
How to use Spotify Canvas to add looping video to your streams
With Spotify canvas, you can include short looping videos that will play while your music streams. It’s a great way to increase shares and engagement, and it’s easy to use. Read the post.
How to plan, perform, and rock your Zoom gigs
Live-streaming has opened new opportunities for many musicians. It has also created new categories of challenges. These prep and performance tips can make your Zoom gigs the best they can be. Read the post.
Gigging over Zoom: A case study
Throughout the pandemic, live-streamed performances have been a lifeline for many musicians, but the technical challenges can be significant. Here are some tips to help you share your music via Zoom. Read the post.
My overnight success was 15 years in the making
With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.
Promoting a Spotify playlist with Instagram Stories ads
Want to grow your Spotify playlist to expand your listener-base? Paid ads are one way to do do it, and in this post, Brian Hazard walks us through the steps of his successful Instragram Stories ad campaign. Read the post.
Your copyright and royalty questions answered
On the heels of his YouTube series addressing copyrights and royalties, Tony van Veen solicited questions from you, our viewers and readers — and you responded. Here are answers to some of the copyright questions that are on your mind. Read the post.
Merch strategies for your live streams
While it may be easier to sell merch when you’re performing live and in person, there are techniques you can use to promote and sell your merch while streaming online. Read the post.
I own the sound recording of my song… how do I make money?
In our third video about music copyrights and royalties, Disc Makers’ CEO Tony van Veen discusses what royalties and payments you are entitled to if you own and exploit the sound recording of your song. Read the post.
How to produce a compelling live stream show
Creating compelling live streams goes beyond setting up a camera and performing like you do on stage. Use these techniques to create a better performance, get more viewers, and make more money from your live stream show. Read the post.