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strategy

music lessons

Ready to start teaching music lessons?

February 17, 2021February 17, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.

produce an album

It’s the perfect year to produce an album this February!

January 21, 2021January 21, 2021 Randy Chertkow and Jason Feehan

We’re still in various stages of lockdown, so this February, why not sign up for the RPM Challenge or February Album Writing Month and create an entire album of new music in 28 days? Read the post.

music career goals

Setting (and achieving) your music career goals for 2021

January 5, 2021January 6, 2021 Randy Chertkow and Jason Feehan

Get 2021 started right by adjusting your music career goals and plans to make the most of the continued lockdown. Use this list to get the ideas flowing and help you decide where to put your time and energy. Read the post.

music marketing plan

You need a music marketing plan

June 26, 2020June 26, 2020 Bobby Borg

Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.

music career

Stay focused on your music career during the shutdown

May 1, 2020May 1, 2020 Andre Calilhanna

While we’re navigating the current stay-at-home lifestyle — which means a moratorium on most everything that goes along with being an active musician — there are a number of activities you can engage in to help advance your music career. Read the post.

music release

Your roadmap to release [Video]

March 12, 2020April 27, 2020 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg has just launched a video series aimed at breaking down music business and marketing basics. This post is excerpted from the first video, “Roadmap To Release.” Read the post and watch the video.

survive as a musician

How to survive as a musician in the 21st century

February 28, 2020August 31, 2020 Lee Purcell

We hear from consummate indie artist Jim Infantino to get some real-world advice about cultivating relationships, merch and physical product, and being creative with how you survive as a musician in the 21st century. Read the post.

create an album

Need a creative spark? Create an album in 29 days!

January 21, 2020January 21, 2020 Randy Chertkow and Jason Feehan

Nothing spurs creativity like a deadline. Get your songwriting started by signing up for the RPM Challenge or February Album Writing Month and create an entire album in the month of February. Read the post.

one song

How to unlock dozens of revenue streams from one song

May 14, 2019October 14, 2019 Randy Chertkow and Jason Feehan

Your one song can create dozens of hidden revenue streams. Make more income from the fans and musicians who want access to your source tracks, stems, sounds, and more. Read the post.

promote your music

Using apps to promote your music

February 22, 2019March 16, 2019 Izaak Crook

There are so many ways to promote your music and career, which is empowering — and confusing. Which are the most valuable services for the budding indie artist? Read the post.

business plan

Writing a business plan for your music career

January 31, 2019May 17, 2020 Chris Huff

For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.

judge your music

You aren’t qualified to judge your music

January 25, 2019January 25, 2019 Randy Chertkow and Jason Feehan

When it comes to being a music artist, your job is to be creative and productive and release lots of music. Let the marketplace and your fans judge your music. Read the post.

strategy and tactics

Strategy and tactics in your music career

September 18, 2018November 6, 2018 Wade Sutton

To achieve success in your music career, you have to employ strategy and tactics. Trouble is, many music artists don’t really understand the distinction. This post helps clear things up. Read the post.

A stack of media that has been properly tagged with music metadata for music libraries

Music metadata: The secret ingredient to getting discovered in music libraries

August 2, 2018August 24, 2018 Dave Kusek

Getting discovered in music libraries is not a game of luck. Increasing your chances of being returned in search results comes down to defining relevant and descriptive music metadata for the songs you upload. Read the post.

A musician working on their mobile music marketing campaign.

5 tips to make your mobile music marketing sing

July 17, 2018October 12, 2018 Izaak Crook

By investing the time in your mobile music marketing now, you’re setting up your brand for the future. Your fans are already on mobile, so what are you waiting for? Read the post.

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