Seven traits of successful musicians
Musician, author, educator, and music industry consultant Bobby Borg gives advice about the qualities you need to find success in music — or anything you set your sights on. Read the post.
strategy
Ready to start teaching music lessons?
Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.
It’s the perfect year to produce an album this February!
We’re still in various stages of lockdown, so this February, why not sign up for the RPM Challenge or February Album Writing Month and create an entire album of new music in 28 days? Read the post.
Setting (and achieving) your music career goals for 2021
Get 2021 started right by adjusting your music career goals and plans to make the most of the continued lockdown. Use this list to get the ideas flowing and help you decide where to put your time and energy. Read the post.
You need a music marketing plan
Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
Stay focused on your music career during the shutdown
While we’re navigating the current stay-at-home lifestyle — which means a moratorium on most everything that goes along with being an active musician — there are a number of activities you can engage in to help advance your music career. Read the post.
Your roadmap to release [Video]
Musician, author, educator, and music industry consultant Bobby Borg has just launched a video series aimed at breaking down music business and marketing basics. This post is excerpted from the first video, “Roadmap To Release.” Read the post and watch the video.
How to survive as a musician in the 21st century
We hear from consummate indie artist Jim Infantino to get some real-world advice about cultivating relationships, merch and physical product, and being creative with how you survive as a musician in the 21st century. Read the post.
Need a creative spark? Create an album in 29 days!
Nothing spurs creativity like a deadline. Get your songwriting started by signing up for the RPM Challenge or February Album Writing Month and create an entire album in the month of February. Read the post.
How to unlock dozens of revenue streams from one song
Your one song can create dozens of hidden revenue streams. Make more income from the fans and musicians who want access to your source tracks, stems, sounds, and more. Read the post.
Using apps to promote your music
There are so many ways to promote your music and career, which is empowering — and confusing. Which are the most valuable services for the budding indie artist? Read the post.
Writing a business plan for your music career
For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.
You aren’t qualified to judge your music
When it comes to being a music artist, your job is to be creative and productive and release lots of music. Let the marketplace and your fans judge your music. Read the post.
Strategy and tactics in your music career
To achieve success in your music career, you have to employ strategy and tactics. Trouble is, many music artists don’t really understand the distinction. This post helps clear things up. Read the post.
Music metadata: The secret ingredient to getting discovered in music libraries
Getting discovered in music libraries is not a game of luck. Increasing your chances of being returned in search results comes down to defining relevant and descriptive music metadata for the songs you upload. Read the post.