You need to work on your Spotify playlist strategy
Getting on a Spotify playlist — or any streaming playlist — requires a strategy and a plan. Here’s some advice on what to do (and what NOT to do). Read the post.
Spotify
How to promote your record release
Now that your music is recorded, your product and assets have been created, and your release calendar set, it’s time to promote your record. Read the post.
Preparing your music for distribution: How to release and sell your music, Part 3
There are many steps to successfully releasing and selling your music, and getting your product prepared and your distribution channels aligned are critical elements of your plan. Read the post.
How to get played on streaming services and playlists
Getting your music discovered, played, and featured on playlists on streaming services is well within your reach. Use these techniques to get your music played. Read the post
Why you should set a date for your music release (and make it a Friday)
There’s a reason why you should set your music release for a Friday. It’s not just a random day — there’s method behind the madness. Read the post.
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
How to use Spotify Canvas to add looping video to your streams
With Spotify canvas, you can include short looping videos that will play while your music streams. It’s a great way to increase shares and engagement, and it’s easy to use. Read the post.
My overnight success was 15 years in the making
With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.
Promoting a Spotify playlist with Instagram Stories ads
Want to grow your Spotify playlist to expand your listener-base? Paid ads are one way to do do it, and in this post, Brian Hazard walks us through the steps of his successful Instragram Stories ad campaign. Read the post.
How to get your music on streaming music stations
There’s a universe of streaming music stations to explore where you can get your music played to grow your fanbase and get coverage of you and your music. Read the post.
How Much Does Streaming Pay?
When you analyze the money you can earn from streaming, you’ll find it’s difficult (at best) to earn enough to support yourself as an artist. But streaming is still valuable: it can be a gateway to discovery and other means of monetizing your fan base. Read the post.
Five things to do before pitching your music to Spotify playlists
Getting your music on Spotify playlists can be difficult. Let’s start at the beginning and focus on the things you should have in place before you even start pitching your tracks. Read More.
Music trends in 2018: hip hop, music streaming, and live concerts
As the music industry continues to evolve, I’ve identified three music trends to keep an eye on in 2018 that are helping to reshape popular music. Read More.
Music streaming 2016, Part 2: the complex revenue equation
A big part of the revenue blurriness in music streaming is because many record deals were made before the advent of music streaming, using a model of selling a physical product. It’s time to tackle the job of drafting contracts to account for the fact that there are no manufacturing costs with streaming or download sales. Read more.
Music streaming 2016, Part 1: the current streaming landscape
2015 was marked by a number of high-profile artists continuing to speak out against the music streaming business model while excluding their music from providers like Pandora, Spotify, Apple Music, Tidal, and many more. Mainstream artists have challenged whether streaming can ever be profitable for artists. Read more.