Musicians have no problem creating master plans to rule the world, but they often fall short of seeing their music career goals through effectively. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.
Visit any music store and you can’t miss the posters — “Rock Star X proudly plays Company Y’s guitars.” Or crack nearly any music trade magazine and you’ll see ads with well-known players singing the praises of the instruments and tools of their choosing. Such are the most visible manifestations of sponsorships and artist endorsement deals, symbiotic relationships between companies and music creators who use, and help promote, their products. And while many artist endorsement deals may seem like the stuff of high-visibility, world-touring acts, they can be helpful tools for a wide range of indie musicians as well. Read more.