Music success stories don’t happen overnight. To keep you on a long term path towards reaching your goals as a musician, you should have several ways to gauge your progress. I call them key performance indicators (KPIs), and they provide a way to measure your performance and the growth of your music career and music marketing efforts. Read more.
Music licensing is a very lucrative business with no shortage of placement opportunities. As an independent music creator, you have the ability capitalize, but you have to be organized, flexible, patient, and willing to cater to the market’s needs. This is a different ball game when compared to creating music for an artist. Here’s some tips to help you better prepare yourself for licensing. Read more.
Songwriters – or more correctly, copyright holders – have always been compensated for the use of their songs, whether it was via traditional radio or new streaming services. With the rise of more and more new outlets for music consumption, master rights are an essential asset to leverage for artists and labels to earn money. Read more.
Who are the buyers for your original music? The short answer is they are incredibly diverse, and include everything from video game production companies to late night TV variety shows. And while the enormous range of buyers is encouraging, they mainly operate in a closed loop of industry contacts, so gaining access can be difficult. That why knowing the ground rules and how value is perceived by the buyers is crucial before attempting to break in to the loop. Read more.
When striving to understand how the music licensing business operates, one key fact is that the music licensing marketplace determines value on a daily basis. What this means is that to make any money licensing your music, your songs must have value in the eyes of the marketplace. The following qualities will help determine a piece of music’s relative licensing value. Read more.
To develop an adequate understanding of the path to earning money with your original music, four essential areas make up the key foundational knowledge, and we’ll explore them in three posts. In this first post, we’ll look at the different copyrights and the basic blueprint for how revenue is generated by licensing your music. Part two will address creating value and earning income through licensed music. In part three, we’ll explore the diversity of buyers for original music, and the all-important connections you will need to develop to begin to make money from your original music. Read more.
If you are an aspiring songwriter, the promise of earning a steady stream of music royalties from the use of your songs is just that – a promise. Assuming that you’ve written songs that have the potential to attract an audience, and likewise a potential user of your songs (a licensee), understanding the numerous avenues available to license your original song is the next step on the road to earning money from your compositions. Read more.
Some people want to fill the world with silly love songs … and what’s wrong with that? If you’re planning to use a previously written composition in your efforts, though, you may want to ask: “What constitutes a public domain composition?” Read More.