Don’t Miss Press About Your Band – Use Google Alerts

Google AlertsSo you sent out a hundred or two press packs to various newspapers, blogs, podcasts and internet radio stations. Now what? Well, following up is certainly in your best interest, but you might be surprised at how many people will start reviewing your album or playing it on their show without letting you know first. The best way to make sure you catch every press write-up or album review (or even just fans talking about you online) is to use Google Alerts. With Google Alerts, you’ll receive an email any time Google indexes a new instance or mention of your band or artist name on the web. (You can adjust your settings to specify how often you get emailed.) Read more…

20 Ways To Engage Your Fans

In this day and age there’s a lot of talk about engaging with fans. Technology has changed marketing from a one way street to a two way conversation. So now that we all know that we’re supposed to engage our fans, how do we do it? I’ve created a list to help get you started with some ideas. Read more…

10 marketing basics for musicians

Music Marketing StrategyWith the barrage of websites and blogs targeting independent artists, it can be difficult to know where to start when it comes to your music marketing strategy. Information and ideas are everywhere and unless you’ve got a strong marketing foundation it can feel like trying to put together a giant puzzle without being able to look at the box. Read more.

Don’t just monetize, maximize.

Tony van VeenThere’s no shortage of information online about how to monetize your music: sell CDs in stores and online, downloads, merch, synch licensing, live gigs, etc. There’s not nearly as much written about how to maximize your revenues once you’ve made use of the above selling opportunities. Here’s a quick list of some common sense things the average artist can easily implement (and which will show instant results): Read more…