The musician’s social media checklist

music social media marketingMarketing your band and your music on the digital landscape, it’s easy to get lost focusing your time and efforts on the wrong sites and connecting with the wrong people. Ideally, you’d take the time and have an opportunity to think through the who, how, what, where, and why so that all of your efforts are connecting you to potential fans and influencers within your niche from the get go. Read more.

Five things you can do to be better at social media marketing

Hoodie Allen's social media marketingIt’s easy find an excuse to take a vacation from an otherwise consistent social media presence. Events like a tour or a new album release present opportunities to make you even better at social media marketing. There are several principles of social media marketing that can be found rather naturally from your tour schedule, which can help to give your presence and engagement a nice boost. Read more.

macklemore artist brand

Five elements of your artist brand

Your artist brand is whatever approach you take to the aspects of your career that provide definition to your fans and to the market place. Once a brand has been established, even in an organic way, it is important to nurture and uphold that brand through your online presence. After all, with all of the social media clutter and chaos, why not try to make it easier for your dedicated fans to find you and engage with you? Read more.

Online music platforms for connecting, distributing, and networking

Online Music Platforms It is easier than ever to work globally to promote your music as an indie musician, artist, or band through the use of various online music platforms. These platforms provide access to a wide audience of potential fans and industry professionals, and with so many out there, it’s worth taking a look at some of the innovative and essential online resources for indie musicians that can help boost your musical career and profile. Read more.

The Introverted Musician In The Digital Music Age

Music promotion for the introverted musician With six words, “Not everyone wants to be an entrepreneur,” Alina Simone gives voice to a nagging feeling many musicians and songwriters have. Sure, the social media platforms and music promotion tools available to any musician today form an impressive array of conduits to share your music, reach out to new audiences, and establish your “brand.” But what about the shy artist who is not comfortable displaying her entire life to the world? Read more.

musician blog

Four good reasons to start a musician blog

Social media has become the center of the universe when it comes to music promotion. While Facebook and Twitter typically play prominent roles in an artist’s music marketing strategy, creating a musician blog is often is overlooked. To build a base of long-term fans, it helps to establish a presence online and deliver high-quality content to keep them entertained. Maintaining a musician blog offers four unique opportunities you should consider. Read more.

Thom Yorke’s Music Streaming Rebellion

Music Streaming RebellionThom Yorke, the unmistakable voice and creative force behind Radiohead and Atoms For Peace, has made his disapproval of Spotify and it’s payment model clear by removing his non-Radiohead material from the music streaming service and tweeting about it. There’s been no mention of Radiohead removing its material from Spotify, but the move has sparked a torrent of commentary, support, solidarity, and criticism. Read more.

Don’t Rely on Music Tastemakers – Be One!

New Media music tastemakers Investing your time, talent, and emotional capital by sharing what you find compelling can help to not only build an audience for you and your own music, it can help you better define your brand. And these days, aside from the music itself, branding may be the most important element in determining who makes a living in music and who continues as an infrequently paid music hobbyist. Read more.

Younger Music Fans Demand Constant Access

MTV report on young music fans MTV Research released a report that explains how Millennials expect “zero distance” from the artists they like, an effect reportedly caused by social media. Millennials crave “constant access” to artists, want the artist to act like a friend, and expect an artist to be constantly accessible via social media. But don’t expect to sell your music to this group. Only 28% of the people surveyed had bought music within the past month. Read more.

Artist development in the new age

Artist development in the new ageThe new definition of artist development hinges on emerging artists consciously establishing a career plan and then implementing that plan over time in order to accomplish a series of ever more ambitious goals. To learn more and get practical advice, I spoke with Catherine “SupaCat” Enny, CEO and founder of Guerrilla Management. Catherine established her management credentials when a then-unknown band she produced and managed named Kyuss broke out on the strength of her production and business acumen. Read more.

Social Media Marketing – Redefining “Return on Investment”

thermometer In business, return on investment – or ROI – traditionally translates to “How much money did we make on that promotion or venture?” This doesn’t translate so neatly to a social media campaign, or your general social media efforts, because at its heart, social media is a conversation tool, not a sales tool. So the question becomes: “If social media has no direct relationship to sales, how do I measure its ROI?” It will help if you start by defining realistic expectations of your social media campaigns so you can effectively measure the ROI of your social media efforts. Read more.