After witnessing how quickly new technology has changed the music business in just the past five years, it’s a safe bet that no one can know for sure what awaits the music industry in the near future. Still these predictions for the music industry by leading industry professionals are interesting, insightful, and inspiring. Read more.
Twitter may only allow you 280 characters, but the header image can be used for a host of music marketing initiatives. These twitter marketing tips can help build your artist brand and market your music and videos. Get creative and get your music heard by using Twitter in some unconventional and fun ways. Read more.
Updated June 2020. Social media marketing is free (mostly), it gives you worldwide reach, and it helps you interact with new and existing fans of your music. Learn to manage and optimize your social profiles with these posts and then pick up your guitar, hit the studio, or play your next show. Read the post.
YouTube is the world’s largest music search engine. Within the last ten years, it’s also grown to become one of the primary ways people share and discover music. But YouTube is more than simply a promotional platform, you can make money on YouTube. It can drive music and merch sales, as well as advertising revenue. Read more.
“Check out my new single on SoundCloud!” If you’re part of the music industry, you’re either guilty of sending out this message or you’re constantly receiving tweets of it with minor variations. It begs the ultimate question: “Why should your message prompt me to follow your link over any of the other identical messages I receive?” Read more.
Take some time to implement these social media marketing tips, spruce up your profiles, and optimize your online presence to attract and engage your fans. If you build a strong artist brand and pay attention to analytics, you’ll be on your way to having a booming fan base on social media in no time. Read more.
Musicians have no problem creating master plans to rule the world, but they often fall short of seeing their music career goals through effectively. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.
Engaging on social media is about promoting your act, marketing your music and gigs, and attracting new fans. But that doesn’t mean sales via social media are impossible, and with Facebook’s “Call to Action” button, you’re one click closer to converting fans to buy your CDs, merch, and tickets. Read more.
You’ve created a YouTube channel and you’ve got a dozen of videos posted – but building a following on YouTube can be hard work. Optimizing your YouTube channel will put you in position to grow your following. Follow these 25 steps and start gaining more views, likes, and subscribers. Read more.
A band press kit is an encapsulation of who you are as an artist. These days, of course, there are multiple options for your press kit, including venues to host an Electronic Press Kit. Not to mention that your website is really a press package with an endless bottom which you can fill with your most current content. Read more.
In this post, we highlight five career killing execution mistakes musicians make when trying to get to the next level. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.
Direct marketing is the process of communicating directly with fans (e.g. mailing tour dates, texting announcements about contests, and posting website links to your fund raisers). But there’s more to direct marketing then just hitting “send.” To increase your return on your future music marketing campaigns, read these ten tips. Read more.
Are you having trouble getting the word out about your products and services and getting to that next level of your music career? Are you making mistakes that are costing you time, money, and even your own fans? Whether it’s failing to present a consistent brand or not pushing sales, these music promotion mistakes can derail your music career. Read more.
Building a strong fan base online requires you to create and execute an effective content strategy. Most often, we focus on the idea of engagement, and while there is no doubt that this is a requirement of an effective content strategy, engagement should not be the only focus of your online music marketing and your efforts to achieve your music career goals. Read more.
While the Internet and new technologies propel online music marketing ever into the future, I’m amazed by how many of us have the etiquette of a caveperson. Seriously, I just got an anonymous link posted on my social networks with the blurb, “Yo, check my song out.” Two seconds later, I got a friend request from someone with no profile picture other than that creepy, default blank head. Read more.