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social media marketing

zero likes on social media

How to promote your music when you have zero social media followers

September 1, 2022September 2, 2022 Randy Chertkow and Jason Feehan

Even if you’re just launching your music career, you still have what you need to promote on social media using some bootstrap strategies. Read the post.

young woman listening to music on a Spotify playlist

You need to work on your Spotify playlist strategy

April 5, 2022April 5, 2022 Bobby Borg

Getting on a Spotify playlist — or any streaming playlist — requires a strategy and a plan. Here’s some advice on what to do (and what NOT to do). Read the post.

music promotion

10 music promotion strategies you need to succeed

September 16, 2021November 8, 2021 Bobby Borg

The Internet isn’t the only place you can go to for your music promotion — these 10 strategies can take you beyond the net. Read the post

music marketing

Is your music marketing working?

August 12, 2021August 16, 2021 Tony van Veen

Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.

make more money with music

Measure your metrics to make more money with music

June 1, 2021July 14, 2021 Randy Chertkow and Jason Feehan

You can’t improve what you don’t measure. Track these key metrics to guide decisions and make more money with music. Read the post.

patronage platform

How to promote your patronage platform and boost monthly music revenue

April 21, 2021April 21, 2021 Randy Chertkow and Jason Feehan

The key to promoting your patronage page — and generating recurring subscription fees each month — hinges on producing exclusive content for your fans … and following these proven techniques. Read the post.

money with your music

10 posts to help you make more money with your music

December 18, 2020December 18, 2020 Randy Chertkow and Jason Feehan

As 2021 approaches, we’re sharing the Top 10 articles of 2020 that Randy Chertkow and Jason Feehan, AKA the “Music Money Guys,” contributed with a focus on making money with your music. Read the post.

music release strategy

My overnight success was 15 years in the making

November 10, 2020October 15, 2022 Carter Fox

With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.

music marketing campaigns

Tailor your music marketing campaigns for paid and earned media

August 7, 2020October 11, 2021 Randy Chertkow and Jason Feehan

To boost the effectiveness of your marketing, you need to understand the four different types of media channels. In this article, we explain how to make the most of paid and earned media to get the message out about your music. Read the post.

music marketing

Tailor your music marketing campaigns for different types of media

July 28, 2020August 7, 2020 Randy Chertkow and Jason Feehan

To boost the effectiveness of your marketing, you need to understand the four different types of media channels. Each requires a different approach and in this article, we explain how to use the first two to get the message out about your music. Read the post.

grow your fanbase

Using niches to grow your fanbase

July 13, 2020July 13, 2020 Randy Chertkow and Jason Feehan

To build or grow your following and help others discover your music, you should target niches. To market this effectively, you need to know your target niche’s culture and the type of entertainment they love. Read the post.

promote a podcast

Are you ready to produce and promote a podcast?

April 14, 2020April 14, 2020 Andrew Forrester

Preparing to produce a podcast to build your brand and promote your music? This post can help you think through some of the basics of creation and promotion. Read the post.

money from music

Focus on making more money from music this year

January 2, 2020January 2, 2020 Randy Chertkow and Jason Feehan

Here are 10 posts from the Randy Chertkow and Jason Feehan (AKA The Music Money Guys) that will help you make more money with your music in 2020. Read the post.

social media channels

How to make money off your social media channels (no matter how many followers you have)

November 13, 2019October 6, 2020 Randy Chertkow and Jason Feehan

Your social media provides more than a platform to reach your fans with new music, there are many ways to make money — and these income sources can start with your very first follower. Read the post.

Facebook marketing

Don’t tie all your music marketing to Facebook

November 5, 2019November 6, 2019 Johnny Dwinell and Brent Baxter

Johnny Dwinell and Brent Baxter dig into the pitfalls of social media marketing and not owning your fans’ contact info. You should have alternate and viable means to stay connected and communicate with your fans outside of Facebook. Read the post.

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