What’s a record label looking for?
These five questions are ones a record label needs answers to if you hope to get attention and a potential deal. Read the post
setting goals
Should you sign a record deal or stay independent?
There are downsides to being an independent artist, but there are so many incredible advantages, as well. We look at the pros and cons of signing a record deal versus staying independent. Read the post
Seven traits of successful musicians
Musician, author, educator, and music industry consultant Bobby Borg gives advice about the qualities you need to find success in music — or anything you set your sights on. Read the post.
Ready to start teaching music lessons?
Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.
You need a music marketing plan
Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
Music producer deals [Video]
This post, excerpted from the video “Indie Producer Deals,” outlines the various options indie artists might have when it comes to hiring and working with a record producer. Read the post.
Your roadmap to release [Video]
Musician, author, educator, and music industry consultant Bobby Borg has just launched a video series aimed at breaking down music business and marketing basics. This post is excerpted from the first video, “Roadmap To Release.” Read the post and watch the video.
Writing a business plan for your music career
For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.
Strategy and tactics in your music career
To achieve success in your music career, you have to employ strategy and tactics. Trouble is, many music artists don’t really understand the distinction. This post helps clear things up. Read the post.
Budgeting for your recording session
Dealing with money may be the most unexciting aspect of tracking your project in a studio, but budgeting for your recording session can go a long way to achieving success. Read the post.
Ready to launch a music project? Do these four things first!
Whatever your next music project is — be it an album, tour, video, single, or anything else — the first step is always planning. These four steps will get you off on the right foot. Read the post.
Seven things to consider when shopping recording studios
This post will help you with the task of shopping recording studios and avoiding the “studio car wash” syndrome where artists get the same artistic whitewash. Read More.
Use a SWOT analysis to focus your music marketing
A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used by some of the most innovative companies in the business world, and you can use it too. Read More.
Finish your music projects, don’t wait for “perfect”
Whatever you’re setting out to accomplish, the best thing you can do for your career is finish your music projects and bring your ideas through to completion. Read More.
Changing the pressure during your live performances
Being intentional with different visual presentations for the variety of moods your songs invoke is part of what Tom Jackson calls changing the pressure on your audience during your live performances. “I’m not talking about acting or choreography, I’m talking about thinking, “What should this song look like?'” Read more.