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setting goals

music lessons

Ready to start teaching music lessons?

February 17, 2021February 17, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.

music marketing plan

You need a music marketing plan

June 26, 2020June 26, 2020 Bobby Borg

Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.

music producer

Music producer deals [Video]

April 1, 2020April 27, 2020 Bobby Borg

This post, excerpted from the video “Indie Producer Deals,” outlines the various options indie artists might have when it comes to hiring and working with a record producer. Read the post.

music release

Your roadmap to release [Video]

March 12, 2020April 27, 2020 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg has just launched a video series aimed at breaking down music business and marketing basics. This post is excerpted from the first video, “Roadmap To Release.” Read the post and watch the video.

business plan

Writing a business plan for your music career

January 31, 2019May 17, 2020 Chris Huff

For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.

strategy and tactics

Strategy and tactics in your music career

September 18, 2018November 6, 2018 Wade Sutton

To achieve success in your music career, you have to employ strategy and tactics. Trouble is, many music artists don’t really understand the distinction. This post helps clear things up. Read the post.

recording session

Budgeting for your recording session

July 19, 2018July 19, 2018 Michael Gallant

Dealing with money may be the most unexciting aspect of tracking your project in a studio, but budgeting for your recording session can go a long way to achieving success. Read the post.

music project

Ready to launch a music project? Do these four things first!

May 9, 2018May 8, 2018 Dave Kusek

Whatever your next music project is — be it an album, tour, video, single, or anything else — the first step is always planning. These four steps will get you off on the right foot. Read the post.

shopping recording studios

Seven things to consider when shopping recording studios

October 16, 2017October 17, 2017 Johnny Dwinell

This post will help you with the task of shopping recording studios and avoiding the “studio car wash” syndrome where artists get the same artistic whitewash. Read More.

SWOT analysis

Use a SWOT analysis to focus your music marketing

October 4, 2017October 4, 2017 Bobby Borg

A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used by some of the most innovative companies in the business world, and you can use it too. Read More.

music projects

Finish your music projects, don’t wait for “perfect”

October 2, 2017October 2, 2017 Dave Kusek

Whatever you’re setting out to accomplish, the best thing you can do for your career is finish your music projects and bring your ideas through to completion. Read More.

live performances

Changing the pressure during your live performances

November 19, 2015August 11, 2016 Andre Calilhanna and Tom Jackson

Being intentional with different visual presentations for the variety of moods your songs invoke is part of what Tom Jackson calls changing the pressure on your audience during your live performances. “I’m not talking about acting or choreography, I’m talking about thinking, “What should this song look like?'” Read more.

The initial mistakes (almost) every young musician makes

October 19, 2015October 19, 2015 Dani Rabin

young musician career choicesEvery young musician – or anyone starting out on a music career path – has a lot to understand about where to focus his or her time and energy. The bad news is that every field in music is extremely competitive. The good news is that once you decide exactly what you want to do, you will have a big advantage to finding success. Read more.

Becoming a great musician is easier when you know what mistakes to avoid

Five mistakes keeping you from becoming a great musician

February 26, 2015February 18, 2019 Bobby Borg

Updated February 2019. Becoming a great musician isn’t easy, but avoiding these mistakes will increase your odds for success. Read the post.

band rehearsal

Rehearsing with a purpose

February 10, 2015August 11, 2016 Andre Calilhanna and Tom Jackson

Most bands, when they rehearse, even for a big show, will rehearse for a couple of days, run through the songs to make sure they’re “tight,” work out the musical parts, and then go out onstage and hope something good will happen. They have no idea what they’re trying to accomplish. Read more.

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