Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
This post, excerpted from the video “Indie Producer Deals,” outlines the various options indie artists might have when it comes to hiring and working with a record producer. Read the post.
Musician, author, educator, and music industry consultant Bobby Borg has just launched a video series aimed at breaking down music business and marketing basics. This post is excerpted from the first video, “Roadmap To Release.” Read the post and watch the video.
For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.
To achieve success in your music career, you have to employ strategy and tactics. Trouble is, many music artists don’t really understand the distinction. This post helps clear things up. Read the post.
Dealing with money may be the most unexciting aspect of tracking your project in a studio, but budgeting for your recording session can go a long way to achieving success. Read the post.
Whatever your next music project is — be it an album, tour, video, single, or anything else — the first step is always planning. These four steps will get you off on the right foot. Read the post.
This post will help you with the task of shopping recording studios and avoiding the “studio car wash” syndrome where artists get the same artistic whitewash. Read More.
A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used by some of the most innovative companies in the business world, and you can use it too. Read More.
Whatever you’re setting out to accomplish, the best thing you can do for your career is finish your music projects and bring your ideas through to completion. Read More.
Being intentional with different visual presentations for the variety of moods your songs invoke is part of what Tom Jackson calls changing the pressure on your audience during your live performances. “I’m not talking about acting or choreography, I’m talking about thinking, “What should this song look like?'” Read more.
Every young musician – or anyone starting out on a music career path – has a lot to understand about where to focus his or her time and energy. The bad news is that every field in music is extremely competitive. The good news is that once you decide exactly what you want to do, you will have a big advantage to finding success. Read more.
Updated February 2019. Becoming a great musician isn’t easy, but avoiding these mistakes will increase your odds for success. Read the post.
Most bands, when they rehearse, even for a big show, will rehearse for a couple of days, run through the songs to make sure they’re “tight,” work out the musical parts, and then go out onstage and hope something good will happen. They have no idea what they’re trying to accomplish. Read more.
The first thing that musicians should do is take an honest self-assessment. There are a lot of people that run out and say, “I need a manager. I need an agent. I need…” When you’re starting from zero with one album, there’s no business; there’s nothing to manage, and no reason for a nationwide tour. There is a lot involved between making an album and establishing a real career in music. Read more.