What is a Free CD Worth?

I recently had someone on the Disc Makers blog ask me about a promotion they were thinking of doing for their upcoming CD. The idea was to give out 50-100 CDs to fans who were willing to recruit a certain number of their friends to join the band’s Facebook fan page. I thought it brought up some things that are worth thinking about. Here was my response:

My first thought is that you might get a better return on investment with Facebook advertising. Read more…

CD release tips

cdparty So you’ve put your blood, sweat, and money into making your new CD. One of the best ways to ensure disappointing results with your new CD is to release it with no plan for how to market it. Time and time again I’ve seen artists release CDs by just “making it available.” They put out a CD and ask people to buy it. They don’t pick a single and don’t have a plan to build anticipation. Don’t let that be you! Read more.

10 marketing basics for musicians

Music Marketing StrategyWith the barrage of websites and blogs targeting independent artists, it can be difficult to know where to start when it comes to your music marketing strategy. Information and ideas are everywhere and unless you’ve got a strong marketing foundation it can feel like trying to put together a giant puzzle without being able to look at the box. Read more.

An Interview with David Ellefson

David EllefsonDavid Ellefson is a man who needs no introduction in the world of heavy metal. For those unfamiliar with his work, David has earned 7 Grammy nominations, multiple gold and platinum records and has been on numerous world tours as a founding member of the band Megadeth as well as with recent bands F5, HAIL! and Angels of Babylon. He also holds a Bachelors degree in business and marketing, has authored a book titled “Making Music Your Business…A Guide For Young Musicians” and continues to educate musicians through his online video series “David Ellefson’s ROCK SHOP”. Read more…

Start Your Own Scene

I hear a lot of people complain that their band can’t really get anywhere because there’s not much of a scene where they live. However I don’t see a lot of people doing anything about it. If there’s going to be a scene, someone needs to have the vision and initiative to start it. So if you don’t have a booming scene where you live – start your own! Here’s how:

The first thing that you need to do is to scout out at least one good venue. What you want to look for are venues that are: Read more…

Command: The Difference Between Good and Great

curtain-thumbHave you ever been to a show where the music was very good and the playing was flawless but…you just didn’t “feel it?” Something was missing but you just couldn’t put your finger on it. Chances are what was missing was command. The artist didn’t have command of the room.

A few years ago I went to see an artist named Jim Bianco at a local club called “The Hotel Cafe.” He sat down at the piano to play a softer song called “Painkiller.” I started to chat with the girl I was with when he began playing. I remember stopping mid-sentence as this wave of energy seemed to hit the room. Read more…

Are You a Beggar or a Rockstar?

Beggar or Rockstar?Most bands out there are looking for support. They want you to help them out, vote for them in a contest, go to their show, buy their CD.

By contributing to their cause you will get them far enough to get their big break. When they get their big break they will have made it and other people will be there to give them all they need and they’ll live happily ever after.

There’s just one small problem with that model: It’s an illusion that will keeps artists trapped until long after all of their dreams are gone. It’s a fundamental misinterpretation of the way that money and value work. This strategy will no sooner make you successful then it will a beggar. Read more…

Move It or Lose It

What’s your dream?

If you’re like most musicians I know, your dream probably includes getting a lucrative record deal and playing in front of large crowds of people. Maybe you’d like to score a major motion picture and go down as a brilliant composer. Either way, your dreams probably go beyond playing at Joe’s Bar and Grill on Tuesday nights or playing in front of your cat in your bedroom.

Sadly, most people will never realize their dreams. Sadder still, most people will never be able to overcome their fears enough to even give themselves a chance. Most people are full of rationalizations and illusions that keep them where they are. They cling to their dreams but they wake up one day and realize they never bothered to put one foot in front of the other to bridge the gap between their dreams and reality. Read more…

Learning To Sell Effectively

If you plan on being successful in the music business then you’re going to have to learn how to sell. Whether that means selling out shows, selling CDs, or selling your bass player on the idea that he should start wearing deodorant, you need to learn how to sell. The way that you sell is indicative of how you view the world and will go a long way towards determining your level of true success and happiness.

At least once a day I walk a half mile down the Walk of Fame on Hollywood Boulevard to get to Starbucks. I see more sales pitches in a week then most people see in a lifetime. Everywhere I look someone is either trying to get someone to go on a tour, take a personality test, buy their CD, give them money, join their church, or any number of other things. Read more…

5 Ideas to Transform Your Music and Your Life

Is your music career and your life where you want it to be right now?

We run on auto-pilot a lot more than we realize and more than most of us would care to admit. The good news is that once we become aware of this, we can take control of the habits and routines in our lives and design new ones that will get us where we want to be.

Here are five concepts that can transform your music career and your life. If these concepts resonate with you I recommend taking immediate action, however small, towards implementing change. Don’t over-think it. Just take action. Momentum is everything. Read more…