As an independent music artist, what can you do to maximize your music promotion and overall revenue? At last year’s New Music Seminar, Disc Makers and CD Baby president Tony van Veen shared nine music promotion lessons he’s learned that every artist can easily implement to maximize gig sales, drive download purchases, and increase overall music sales. Read more.
Your merch display doesn’t have to be attractive, but it has to be ATTRACTING! Whether you’ve pimped out a thrift-store suitcase, constructed a sleek and chic portable display, or simply spread CDs, T-shirts, and candles across one of the venue’s tables, you’ve got to make sure that something besides your undeniable musical genius catches the attention of the people in the audience. Read more…
If you plan on being successful in the music business then you’re going to have to learn how to sell. Whether that means selling out shows, selling CDs, or selling your bass player on the idea that he should start wearing deodorant, you need to learn how to sell. The way that you sell is indicative of how you view the world and will go a long way towards determining your level of true success and happiness.
At least once a day I walk a half mile down the Walk of Fame on Hollywood Boulevard to get to Starbucks. I see more sales pitches in a week then most people see in a lifetime. Everywhere I look someone is either trying to get someone to go on a tour, take a personality test, buy their CD, give them money, join their church, or any number of other things. Read more…