Using DVDs as Sales and Marketing Collateral

When it comes to communicating product information, Shaun Mymudes, national sales director for SolidCAM, thinks printed collateral pales in comparison to DVDs.

“At WESTEC (trade show produced by the Society of Manufacturing Engineers), I was walking the floor on set-up day, watching competitor after competitor – all the big guns in the game – pull out box after box of printed literature. And I thought to myself, one of the reasons we can be so competitive is because we don’t do that stuff.” Read more…