Creating an effective online ad

Online ad for your band Once you’ve determined the purpose of your ad, the best budget, the target audience, and key performance indicators (KPIs – e.g. email list growth, ticket sales), you now need to actually put your online ad together and set it up. The following will help you to navigate this set-up process to ensure the money you spend is worthwhile. Read more.

Social Media Marketing – Redefining “Return on Investment”

thermometer In business, return on investment – or ROI – traditionally translates to “How much money did we make on that promotion or venture?” This doesn’t translate so neatly to a social media campaign, or your general social media efforts, because at its heart, social media is a conversation tool, not a sales tool. So the question becomes: “If social media has no direct relationship to sales, how do I measure its ROI?” It will help if you start by defining realistic expectations of your social media campaigns so you can effectively measure the ROI of your social media efforts. Read more.