Connect to your fans with a compelling story

A great book can stick with you for a lifetime. A great movie can do the same. Why? Because of the connection that you make to the story. Storytelling can also be a powerful selling strategy, but looking at storytelling as simply a way to affect sales is really missing the bigger picture when it comes to publicity and public relations (PR) efforts. A well-crafted story woven into a press release, company bio, artist bio, or campaign video can also result in increased publicity, increased brand loyalty, and stronger engagement with your customers and prospects. Read more.

Press Kit Fundamentals: You’ve Written A Press Release – Now What?

Sending your press release to everyone you know — or every music journalist you can find who has a public email address — is not the way to go, says veteran publicist Amanda Sweet. “Who you send to depends on what you’re sendings. When I was just getting started as a publicist, one journalist asked me, ‘Do you even know what I write about?’ I sheepishly told him, ‘No, I don’t.’ That taught me a valuable lesson about preparedness, and I learned my lesson fast.” Read more.