Working with an established, professional publicity firm might be the ideal, but unless you have a few thousand dollars available, you may need to design your own music PR campaign. A self-propelled campaign can be effective if executed properly, which means effectively managing the Pre-, During-, and Post-PR phases. There are several pitfalls that can derail the success of a campaign. Read more.
Whatever your instrument or genre, as an independent musician, I bet you’ve probably spent time gazing at the arts section of your local newspaper or favorite music magazine and wondered, “How can I get there?” While talent, hard work, business chops, persistence, and luck have a great deal to do with it, there’s another tool that can help — a good publicist. Read more.