How to get on video and video streaming shows
Video and video streaming creates more options to get your music videos played than ever before. Make video content and open these opportunities for your music. Read the post.
public relations
How to get your music played on television
Television is more within reach than most people are aware, especially with shows in local markets. Once you get coverage, you can use it to open more doors and opportunities. Read the post.
How to get your music heard and seen
From music aggregators to streaming platforms, music influencers to your artist website, music discovery starts with a plan. Read the post.
How to get your music reviewed and played on (all kinds of) websites
Third-party websites — including blogs, music review sites, and even non-music sites — can help people discover your music. Target these sites to get coverage and grow your audience. Read the post.
How to get your music played on podcasts
Podcasts offer opportunities to get your music played. But the best ones to submit music to aren’t necessarily music-related podcasts, which get buried with submissions. Read the post
10 music promotion strategies you need to succeed
The Internet isn’t the only place you can go to for your music promotion — these 10 strategies can take you beyond the net. Read the post
Build Your Music Career One Small Success At A Time
By building off successes — even small ones — you can ladder up to achieve greater opportunities. Try these techniques to grow your music career. Read the post
Are you ready for Music PR?
Just because you’re excited to get the word out about your band, it doesn’t mean you’re ready to embark on a PR push. PR expert Ariel Hyatt gives some straight answers about what you need in place to make the most of a music PR campaign. Read the post.
What you need to get great music PR: Interview with Ariel Hyatt
Disc Makers Blog manager, Andre Calilhanna, sat down for a Zoom interview with Ariel Hyatt, founder of Cyber PR and author of the new book, The Ultimate Guide To Music Publicity. Read the post.
Create promotion opportunities with your artist photos
Great music photography is essential for your press kit and promotional efforts, but having your artist photos at your fingertips and ready to go might help get you promo opportunities you weren’t expecting. Read more.
How to take a great band photo and headshot
Beyond songwriting, the fact is visuals really matter, so press photos and all your visual material shouldn’t be an afterthought. Enticing photos, videos, album art, and graphic design will go a long way toward getting attention and will help to establish your brand and get people to pay attention and listen to your music. Read more.
What is the purpose of a band press kit?
A band press kit is an encapsulation of who you are as an artist. These days, of course, there are multiple options for your press kit, including venues to host an Electronic Press Kit. Not to mention that your website is really a press package with an endless bottom which you can fill with your most current content. Read more.
How to launch a music publicity campaign
Most bands do a traditional media campaign (newspapers, magazines, radio), as well as a new media campaign (podcasts, music blogs, MP3s). Music publicity is not just compiling lists and following steps mechanically, it should be fun and is a chance to channel the same creativity you put into your music to build a buzz. Read more.
Focus on Relationships in Your Digital PR
An important aspect of digital PR is developing and maintaining relationships. From the smallest local music blog to the biggest global music review sites, most content and support comes from nurturing relationships, because people are willing to support the people they like. A key to effective relationship management includes creating new content while nurturing the relationships that are developing. This can be done by focusing on social monitoring, social media content strategy, and creating a VIP experience. Read more.
Critical Mistakes That Can Destroy Your Music PR Campaign
Working with an established, professional publicity firm might be the ideal, but unless you have a few thousand dollars available, you may need to design your own music PR campaign. A self-propelled campaign can be effective if executed properly, which means effectively managing the Pre-, During-, and Post-PR phases. There are several pitfalls that can derail the success of a campaign. Read more.