Four Keys to a Product Release PR Campaign – Employ a Winning Digital Strategy

For any product release, including a physical item such as a book, tech product, how-to video, CD, etc., an effective digital publicity campaign can be critical to your success. In any public relations effort, by maintaining consistency across all the digital channels you employ – including social media, the blogosphere, and your mailing list – you will not only promote your upcoming product, but the efforts in your pre- and post-release strategy can help build a stronger brand, grow your relevance and influence within your target market, and help to ensure the success of future product releases and promotions. Read more.