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promotional strategy

music release friday

Why you should set a date for your music release (and make it a Friday)

March 24, 2021March 24, 2021 Tony van Veen

There’s a reason why you should set your music release for a Friday. It’s not just a random day — there’s method behind the madness. Read the post.

YouTube Content ID

Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)

February 19, 2021February 15, 2022 Tony van Veen

YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music? Read the post.

marketing mistakes

10 marketing mistakes independent musicians make

January 26, 2021March 30, 2022 Tony van Veen

In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.

Spotify Canvas

How to use Spotify Canvas to add looping video to your streams

January 12, 2021January 13, 2021 Tony van Veen

With Spotify canvas, you can include short looping videos that will play while your music streams. It’s a great way to increase shares and engagement, and it’s easy to use. Read the post.

music career goals

Setting (and achieving) your music career goals for 2021

January 5, 2021January 6, 2021 Randy Chertkow and Jason Feehan

Get 2021 started right by adjusting your music career goals and plans to make the most of the continued lockdown. Use this list to get the ideas flowing and help you decide where to put your time and energy. Read the post.

money with your music

10 posts to help you make more money with your music

December 18, 2020December 18, 2020 Randy Chertkow and Jason Feehan

As 2021 approaches, we’re sharing the Top 10 articles of 2020 that Randy Chertkow and Jason Feehan, AKA the “Music Money Guys,” contributed with a focus on making money with your music. Read the post.

music release strategy

My overnight success was 15 years in the making

November 10, 2020October 15, 2022 Carter Fox

With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.

music career bets

How to advance your music career by taking little bets

September 29, 2020October 20, 2020 Randy Chertkow and Jason Feehan

Building your music career shouldn’t require you to put yourself in debt. Use these three strategies to create affordable experiments to launch your act and your career. Read the post.

interviews to promote

How to use interviews to promote and maximize your message

August 26, 2020September 11, 2020 Randy Chertkow and Jason Feehan

When being interviewed, it’s important to promote your music, merch, and more while being entertaining. Follow these steps to prepare ahead of time so you can maximize your message. Read the post.

music marketing campaigns

Tailor your music marketing campaigns for paid and earned media

August 7, 2020October 11, 2021 Randy Chertkow and Jason Feehan

To boost the effectiveness of your marketing, you need to understand the four different types of media channels. In this article, we explain how to make the most of paid and earned media to get the message out about your music. Read the post.

music marketing

Tailor your music marketing campaigns for different types of media

July 28, 2020August 7, 2020 Randy Chertkow and Jason Feehan

To boost the effectiveness of your marketing, you need to understand the four different types of media channels. Each requires a different approach and in this article, we explain how to use the first two to get the message out about your music. Read the post.

grow your fanbase

Using niches to grow your fanbase

July 13, 2020July 13, 2020 Randy Chertkow and Jason Feehan

To build or grow your following and help others discover your music, you should target niches. To market this effectively, you need to know your target niche’s culture and the type of entertainment they love. Read the post.

music career

Five things you need more than that new guitar

June 19, 2020June 19, 2020 Johnny Dwinell and Brent Baxter

On Episode 214 of the CLIMB podcast, Johnny Dwinell makes the argument that, whether you know it or not, you’re in the media business, and you need to invest in that aspect of your music career. Read the post.

live stream show

How to produce a compelling live stream show

June 9, 2020July 12, 2022 Randy Chertkow and Jason Feehan

Creating compelling live streams goes beyond setting up a camera and performing like you do on stage. Use these techniques to create a better performance, get more viewers, and make more money from your live stream show. Read the post.

music career

Don’t fade away during the pandemic

May 20, 2020May 20, 2020 Tony van Veen

Don’t get stuck in a rut while you’re stuck at home. Do something productive for your music career every day and let your fans hear from you. Here are some ideas to get you started. Read the post.

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