Want to double your merch and CD sales? Here’s how to do it.
There are simple ways to boost merch and CD sales at gigs — but you’ve got to have merch and CDs to do it! Read the post.
promotional strategy
Streaming vs. CDs — Who wins?
We live in a streaming world — yet revenues from physical media (i.e., CDs and vinyl LPs) continue to grow every year. Read the post.
How to fail as an indie music artist (in 7 easy steps)
Music success is fine for some, but if you really want to fail at this whole indie music thing, here’s a sure-fire recipe to achieve that goal. Read the post.
How to promote your music on YouTube
You need to promote your music on YouTube, but you can’t be cavalier about it if you want to make progress. It’s a big undertaking, and it can be incredibly rewarding. Read the post.
5 steps to building your online music brand
To be successful, you need to establish a strong online music brand, no matter what kind of music you’re creating. Here are five things you need to consider when building yours. Read the post.
How to promote your music when you have zero social media followers
Even if you’re just launching your music career, you still have what you need to promote on social media using some bootstrap strategies. Read the post.
How to make a superfan in 90 seconds
Here’s my real-life story of how an artist I like took 90 seconds and converted me into a superfan. Read the post.
NFTs are not ready for indie music
There has been so much hype and activity centered around NFTs that I felt compelled to dig in and lay out why NFTs are not ready for indie music. Read the post.
How to get on video and video streaming shows
Video and video streaming creates more options to get your music videos played than ever before. Make video content and open these opportunities for your music. Read the post.
You need to work on your Spotify playlist strategy
Getting on a Spotify playlist — or any streaming playlist — requires a strategy and a plan. Here’s some advice on what to do (and what NOT to do). Read the post.
How to get your music played on television
Television is more within reach than most people are aware, especially with shows in local markets. Once you get coverage, you can use it to open more doors and opportunities. Read the post.
How to promote your record release
Now that your music is recorded, your product and assets have been created, and your release calendar set, it’s time to promote your record. Read the post.
How to get your music heard and seen
From music aggregators to streaming platforms, music influencers to your artist website, music discovery starts with a plan. Read the post.
Preparing your music for distribution: How to release and sell your music, Part 3
There are many steps to successfully releasing and selling your music, and getting your product prepared and your distribution channels aligned are critical elements of your plan. Read the post.
How to get your music reviewed and played on (all kinds of) websites
Third-party websites — including blogs, music review sites, and even non-music sites — can help people discover your music. Target these sites to get coverage and grow your audience. Read the post.