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promotional strategy

young women buying CDs

Want to double your merch and CD sales? Here’s how to do it.

January 27, 2023January 27, 2023 Tony van Veen

There are simple ways to boost merch and CD sales at gigs — but you’ve got to have merch and CDs to do it! Read the post.

headphones in the foreground in front of CDs

Streaming vs. CDs — Who wins?

January 6, 2023January 27, 2023 Tony van Veen

We live in a streaming world — yet revenues from physical media (i.e., CDs and vinyl LPs) continue to grow every year. Read the post.

indie music artist failing at piano

How to fail as an indie music artist (in 7 easy steps)

December 2, 2022December 23, 2022 Andre Calilhanna

Music success is fine for some, but if you really want to fail at this whole indie music thing, here’s a sure-fire recipe to achieve that goal. Read the post.

musician promoting his music on YouTube

How to promote your music on YouTube

November 1, 2022November 1, 2022 Scott McCormick

You need to promote your music on YouTube, but you can’t be cavalier about it if you want to make progress. It’s a big undertaking, and it can be incredibly rewarding. Read the post.

young woman discovering an online music brand

5 steps to building your online music brand

October 15, 2022October 15, 2022 Robert Brandl

To be successful, you need to establish a strong online music brand, no matter what kind of music you’re creating. Here are five things you need to consider when building yours. Read the post.

zero likes on social media

How to promote your music when you have zero social media followers

September 1, 2022September 2, 2022 Randy Chertkow and Jason Feehan

Even if you’re just launching your music career, you still have what you need to promote on social media using some bootstrap strategies. Read the post.

superfans at a concert

How to make a superfan in 90 seconds

July 25, 2022July 25, 2022 Tony van Veen

Here’s my real-life story of how an artist I like took 90 seconds and converted me into a superfan. Read the post.

headphones depicting music NFT

NFTs are not ready for indie music

April 28, 2022May 3, 2022 Tony van Veen

There has been so much hype and activity centered around NFTs that I felt compelled to dig in and lay out why NFTs are not ready for indie music. Read the post.

woman enjoying video streaming service

How to get on video and video streaming shows

April 7, 2022May 23, 2022 Randy Chertkow and Jason Feehan

Video and video streaming creates more options to get your music videos played than ever before. Make video content and open these opportunities for your music. Read the post.

young woman listening to music on a Spotify playlist

You need to work on your Spotify playlist strategy

April 5, 2022April 5, 2022 Bobby Borg

Getting on a Spotify playlist — or any streaming playlist — requires a strategy and a plan. Here’s some advice on what to do (and what NOT to do). Read the post.

band getting its music played on television

How to get your music played on television

March 17, 2022March 17, 2022 Randy Chertkow and Jason Feehan

Television is more within reach than most people are aware, especially with shows in local markets. Once you get coverage, you can use it to open more doors and opportunities. Read the post.

cartoon credits to promote your record

How to promote your record release

March 15, 2022March 15, 2022 Carter Fox

Now that your music is recorded, your product and assets have been created, and your release calendar set, it’s time to promote your record. Read the post.

woman in the mountains listening to music

How to get your music heard and seen

February 22, 2022March 1, 2022 Randy Chertkow and Jason Feehan

From music aggregators to streaming platforms, music influencers to your artist website, music discovery starts with a plan. Read the post.

music for distribution on merch table

Preparing your music for distribution: How to release and sell your music, Part 3

February 15, 2022March 15, 2022 Carter Fox

There are many steps to successfully releasing and selling your music, and getting your product prepared and your distribution channels aligned are critical elements of your plan. Read the post.

young man getting his music reviewed

How to get your music reviewed and played on (all kinds of) websites

February 9, 2022March 1, 2022 Randy Chertkow and Jason Feehan

Third-party websites — including blogs, music review sites, and even non-music sites — can help people discover your music. Target these sites to get coverage and grow your audience. Read the post.

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