Creative advice for your next music videos
Posting and sharing music videos is a great way to get your music noticed on social media. Thankfully, interesting videos are easier to make than ever. Read the post.
promotional strategy
Create an exclusive club of fan-brand evangelists
Whether you are a band, solo artist, manager, record label, or any type of branded product, you can work at creating a fan-brand by following these seven steps. Read the post.
Produce music videos that get attention
With the vast number of videos on the web, you can’t just record the same old footage and rise above the clutter. Here are 15 approaches to produce music videos that get attention. Read the post.
Broadcasting live gigs – platforms for music broadcasts reviewed
Platforms for broadcasting live gigs include Facebook Live, Periscope, YouTube, YouNow, ConcertWindow, StageIt, and Gigee. They are not all created equal. Read More.
Getting started with Instagram Live
Instagram has added a streaming video tool. Here are six tips to get you started using the Instagram Live feature to its fullest. Read More.
Developing your YouTube marketing strategy
In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.
Three approaches to recording and performing cover songs
Playing cover songs can boost your visibility, warm up a crowd, or be a way to earn a living. Whatever the end goal, there is more than one way to approach playing someone else’s well-known – or little known – song. Read More.
Vlogging For Musicians: Setup and staging
Once you have the equipment you need, the next step toward video domination is staging and recording. Part 2 of our Vlogging For Musicians series focuses on setting up for a professional result. Read More.
Vlogging For Musicians: The equipment you’ll need
For music artists looking to build a brand online, videos can factor heavily into a music marketing plan. This is part one of a two-part post with advice on vlogging for musicians. Here, we take a look at the equipment you’ll need to build you video empire. Read More.
Eight music video ideas to help grow your YouTube channel
Traditional music videos are one great way to introduce your music to an audience, but there are many other music video ideas – including mashups, vlogs, and animation – that can help your grow your YouTube channel. YouTube generates over 100 million social actions on videos every week, including comments, likes, and shares. Read more.
Use YouTube for more than music videos
YouTube is the biggest video sharing site on the web, and since its launch in 2005, it has developed its own culture and has spawned a variety of communities within the deep oceans of the platform. Be it a music video or vlog, a television re-run or the viral video of the day, 100 hours of video are uploaded to YouTube every minute, and over six billion hours of video are watched every month. Read more.
Managing your online videos
The prevalence of online videos brings up new questions when it comes to engaging with band mates and fellow artists. What’s appropriate to post and when? Plus, you never know what clips will show up where – say, an unflattering, low-res, audience-shot video of that embarrassing moment when you had a coughing fit and fell off the stage. Here are some tips from seasoned independent musicians to help you figure out how best to manage your own online video presence. Read more.
How to get your music video viewed 1,000 times in one day
Music promotion isn’t just about amazing content, it’s about how you share it. Let’s assume you have high quality content, like a music video posted on YouTube that you just spent weeks pouring your heart and soul into, and it hasn’t quite gone viral yet. How can you boost views, downloads, and likes without bugging the heck out of your fans or spending a gazillion dollars on ads? Read more.
Anatomy of a Cover Song – Four takes on "Big Yellow Taxi"
So you picked a cover song, now what? Rather than copying the original version note-for-note, the best covers typically take the essence of the original and reshape it, so that the performing artist makes the song their own while adding something special and recognizable to their repertoire. Read more.