The Tip Jar Effect

The Tip Jar EffectRemember the Seinfeld episode where George goes to give the guy a tip at the pizza place, but the guy doesn’t see him put it in the jar and he tries to reach in and take his money back?

It’s funny because most of us can relate to it (well, hopefully not the part about reaching back into the jar!). If we’re being totally honest, when most of us give someone a tip we want them to see us doing it. We want them to feel like they’re getting hooked up and a part of us wants to be acknowledged for making a contribution. Read more…

10 Questions to Ask a Potential Band Member

It’s like a job interview, but so much more. A band member isn’t just doing a job – they are joining your creative family. You want to be sure of their technical ability, and you also want to be sure they will blend with the rest of the band. Success for your group depends on a synergistic blend of personalities. Here are ten questions you can ask a potential band member to ensure they will be exactly what you need to take your band to the next level. Read more…

Re-Energize Your Career

Do you ever feel like you’re just going through the motions? Like your shows are not quite as fun for you as they used to be? Has your audience started to shrink and lose interest? Then now might be a good time to take a step back and reflect on where you are and what you can do to change.

If your audience has started to dwindle then chances are you’re feeling anxious, depressed, sad, etc. Not exactly the right frame of mind to put off an attractive energy that’s going to make people want to forget about whatever else is going on, get in their cars and pay to come see you play. Read more…

Are You an Artist or Just Someone Who Plays Music?

Many of us use the term ‘independent artist’ or ‘recording artist’ to describe ourselves, but are we really artists, or are we just people who play music?

To answer that question we need to decide what it means to be an artist. Many of us grew up in an environment where we were only taught what art means at a superficial level. Maybe our first definition of an artist was someone who was really good at making realistic paintings or drawings or maybe someone who made weird abstract creations that were supposedly only understood by special people. Read more…

The Album Release Schedule Is Back!

CD Baby and IndieGuide.com have put together a very interesting and helpful album release schedule – updated for 2011.

Back in the late-90s at Sony Music Entertainment, we had these incredibly detailed setup schedules for albums. That included everything from getting artwork approvals, passing elements to distribution, setting up artist interviews, the works.

Read more…

BookBaby makes distribution to Kindle, iPad easy for independent writers

There’s a new addition to the CD Baby family: BookBaby! BookBaby throws open the doors to the electronic publishing and distribution world for independent authors, offering the highest pay-out rate for eBook distribution in the industry. Authors will receive 100% of their net sales revenue – paid weekly – generated through all BookBaby’s retailer network, including all the majors retailers including Amazon, Apple, Barnes & Noble, and Sony, and soon, Google. Read more…

Leverage Your Way to Success

Scott James concertIn the course of your journey as a musician there will be some things that go right for you. What you choose to do about those things will go a long way towards determining your success (or lack thereof).

The concept of leverage is all about finding your opportunities to capitalize on the things that will give you the best return for your efforts. Read more…

@ – A Simple and Powerful Social Promotion Tool

There is one character that should appear in most of your Facebook posts and tweets. No, not YOU, silly! I’m talking about the “at symbol” (@). For many of us, it resides on the same keyboard key as the number 2. And now that we know WHERE it is, let’s look at WHY you should regularly use it in your social media communications.

The simple answer is that the @ symbol has the ability to create a linkage between your social media profile and that of another person’s. Read more…

Music Marketing 2.0: The Digital Brand Manifesto

Every artist needs a fully customized DIGITAL BRAND to succeed. Proper branding requires the following:

  1. A unique web domain separate from an artist profile on the record label website. The artist’s website functions as the central web hub for that artist’s digital brand.
  2. A simplified e-commerce system on the artist website. Easy check-out store supporting various forms of payment (PayPal, credit, debit, etc).

Read more…

The Thing About Ping, Apple’s New Social Network

PingApple announced last week that they were launching a new social network called Ping which is integrated into their ubiquitous iTunes player. Ping allows music fans and artists to interact and share details about their listening habits. This is another great way for musicians to market themselves, share content, display concert info, and boost sales (artist profiles link to iTunes artist pages). Unfortunately, Apple is currently only allowing artists to start profiles by “invitation only,” though anyone with an iTunes account is welcome to start a user profile. Read more…