As I take people through the challenging self-discovery process, I’ve realized that a lot of indie music artists, at all stages of their careers, share a common issue: they are reluctant to celebrate success. They often feel uncomfortable announcing even the major milestones – like EP releases, show and tour announcements, notable press interviews – that are the product of their hard work, growth, and development. Read more.
Sending your press release to everyone you know — or every music journalist you can find who has a public email address — is not the way to go, says veteran publicist Amanda Sweet. “Who you send to depends on what you’re sendings. When I was just getting started as a publicist, one journalist asked me, ‘Do you even know what I write about?’ I sheepishly told him, ‘No, I don’t.’ That taught me a valuable lesson about preparedness, and I learned my lesson fast.” Read more.
Whether you’re announcing an exciting new collaboration on your latest album, or telling the world about that great festival gig you just booked, every artist’s marketing strategy needs to include a plan to spread the word to press, booking agents, promoters, club owners, music industry, and ultimately, fans. Enter the press release, the all-powerful written announcement that broadcasts the vitally important 5 Ws – who, what, where, why, and when – on your big news. Read more.