Musician, author, educator, and music industry consultant Bobby Borg gives advice about what to include in your band bio and how to make it work for your website, press materials, and Instagram. Read the post.
Writing about yourself and your music can be more difficult than you’d think. These pointers will get you on track to craft the words that match your music. Read the post.
Publicity doesn’t “just happen” when you just release your music or do something newsworthy. Most stories in the media are promoted through publicity strategies done behind the scenes. Read the post.
Your band bio can compel the press/media to write about you, bookers to contact you to play live, and potential fans to check out your music. But one size does not fit all, so you’ll need three versions. Read the post.
Here are 12 music PR tips to help you stimulate publicity, better communicate, and build good public relations with local press and your fans. Read More.
A well-crafted artist bio is a necessary part of your press kit and can increase the chances of your music getting heard by music journalists and visitors to your website. Updated November 2016. Read more.
Whether you’re announcing an exciting new collaboration on your latest album, or telling the world about that great festival gig you just booked, every artist’s marketing strategy needs to include a plan to spread the word to press, booking agents, promoters, club owners, music industry, and ultimately, fans. Enter the press release, the all-powerful written announcement that broadcasts the vitally important 5 Ws – who, what, where, why, and when – on your big news. Read more.
As an artist or band, you’re going to be repeatedly forced to explain yourself. And you’re not going to go far if you’re unable to use words to communicate who you are, what you sound like, and why someone should care about you. In short, you’re going to need a press kit that includes an artist bio. The most important thing to remember is that a band bio is a professional sales tool that is part of your press package. Read more.
As creative and expressive musical artists, we’d like to believe our music speaks for itself. It does, of course, but a well-crafted artist bio is still a necessary part of your press kit and promotional efforts. In addition to giving the reader a glimpse into your musical career/journey/accomplishments to date, an engagingly written band bio can increase the chances of your music getting heard, whether you’re approaching music journalists for press coverage, creating an electronic press kit, or just trying to draw in casual visitors to your website. Read more…