Writing about yourself and your music can be more difficult than you’d think. These pointers will get you on track to craft the words that match your music. Read the post.
Publicity doesn’t “just happen” when you just release your music or do something newsworthy. Most stories in the media are promoted through publicity strategies done behind the scenes. Read the post.
Your band bio can compel the press/media to write about you, bookers to contact you to play live, and potential fans to check out your music. But one size does not fit all, so you’ll need three versions. Read the post.
Here are 12 music PR tips to help you stimulate publicity, better communicate, and build good public relations with local press and your fans. Read More.
If you want to give great interviews, preparation is key. Here are 12 tips to help you prepare and make new fans when the press comes calling. Read More.
Great music photography is essential for your press kit and promotional efforts, but having your artist photos at your fingertips and ready to go might help get you promo opportunities you weren’t expecting. Read more.
Last month, we published “How to give a great interview as an indie musician,” with advice on how to give a great interview for a newspaper, blog, magazine, radio, or whatever. A big part of making the best of an interview is knowing what follow-up to do once the interview is over — and a few things to avoid doing, as well. Read more.
If you’re at the point in your career where music journalists and bloggers want to interview you, it’s important to be prepared. Getting press requests but not convinced you know how to give a great interview? These seven tips can help you prepare, focus, and deliver an interview that can impact your music career. Read more.
Beyond songwriting, the fact is visuals really matter, so press photos and all your visual material shouldn’t be an afterthought. Enticing photos, videos, album art, and graphic design will go a long way toward getting attention and will help to establish your brand and get people to pay attention and listen to your music. Read more.
A band press kit is an encapsulation of who you are as an artist. These days, of course, there are multiple options for your press kit, including venues to host an Electronic Press Kit. Not to mention that your website is really a press package with an endless bottom which you can fill with your most current content. Read more.
Most bands do a traditional media campaign (newspapers, magazines, radio), as well as a new media campaign (podcasts, music blogs, MP3s). Music publicity is not just compiling lists and following steps mechanically, it should be fun and is a chance to channel the same creativity you put into your music to build a buzz. Read more.
A well-crafted artist bio is a necessary part of your press kit and can increase the chances of your music getting heard by music journalists and visitors to your website. Updated November 2016. Read more.
If you’re putting your media kit together and need advice on your press release, marketing strategy, publicity campaigns, and EPK, we’ve got it. When you’re ready to create the perfect sales pitch for your indie band, here are some expert blog posts that will help you get your marketing campaigns and press kit in order. Read more.
Whether you’re announcing an exciting new collaboration on your latest album, or telling the world about that great festival gig you just booked, every artist’s marketing strategy needs to include a plan to spread the word to press, booking agents, promoters, club owners, music industry, and ultimately, fans. Enter the press release, the all-powerful written announcement that broadcasts the vitally important 5 Ws – who, what, where, why, and when – on your big news. Read more.
As an artist or band, you’re going to be repeatedly forced to explain yourself. And you’re not going to go far if you’re unable to use words to communicate who you are, what you sound like, and why someone should care about you. In short, you’re going to need a press kit that includes an artist bio. The most important thing to remember is that a band bio is a professional sales tool that is part of your press package. Read more.