Focusing on building your community organically is part of a balanced digital PR strategy, but when used effectively, advertising can magnify your existing PR efforts. The reasons for advertising generally fall into two categories: awareness and conversion. Read More.
An important aspect of digital PR is developing and maintaining relationships. From the smallest local music blog to the biggest global music review sites, most content and support comes from nurturing relationships, because people are willing to support the people they like. A key to effective relationship management includes creating new content while nurturing the relationships that are developing. This can be done by focusing on social monitoring, social media content strategy, and creating a VIP experience. Read more.
Working with an established, professional publicity firm might be the ideal, but unless you have a few thousand dollars available, you may need to design your own music PR campaign. A self-propelled campaign can be effective if executed properly, which means effectively managing the Pre-, During-, and Post-PR phases. There are several pitfalls that can derail the success of a campaign. Read more.
As an independent musician, digital publicity can be a fantastic way to set yourself on a path towards success. But like much of digital marketing, the process and results can feel a bit nebulous if proper goals aren’t set in place. Setting goals for your publicity campaign can help you to do two critical things: 1. Hire the right kind of publicist, and 2. understand the value of the work. Read more.
Whatever your instrument or genre, as an independent musician, I bet you’ve probably spent time gazing at the arts section of your local newspaper or favorite music magazine and wondered, “How can I get there?” While talent, hard work, business chops, persistence, and luck have a great deal to do with it, there’s another tool that can help — a good publicist. Read more.
In business, return on investment – or ROI – traditionally translates to “How much money did we make on that promotion or venture?” This doesn’t translate so neatly to a social media campaign, or your general social media efforts, because at its heart, social media is a conversation tool, not a sales tool. So the question becomes: “If social media has no direct relationship to sales, how do I measure its ROI?” It will help if you start by defining realistic expectations of your social media campaigns so you can effectively measure the ROI of your social media efforts. Read more.
Just like traditional (print) media outlets, most bloggers and podcasters are looking to cover stories, brands, and products with credibility. Digital publicity is most certainly a two way street. Before you begin the outreach process to digital media makers, make sure you are: 1) Managing your targeted social media accounts with consistent content. 2) Engaging with your audience on a regular basis. Read more.
A great book can stick with you for a lifetime. A great movie can do the same. Why? Because of the connection that you make to the story. Storytelling can also be a powerful selling strategy, but looking at storytelling as simply a way to affect sales is really missing the bigger picture when it comes to publicity and public relations (PR) efforts. A well-crafted story woven into a press release, company bio, artist bio, or campaign video can also result in increased publicity, increased brand loyalty, and stronger engagement with your customers and prospects. Read more.
As I take people through the challenging self-discovery process, I’ve realized that a lot of indie music artists, at all stages of their careers, share a common issue: they are reluctant to celebrate success. They often feel uncomfortable announcing even the major milestones – like EP releases, show and tour announcements, notable press interviews – that are the product of their hard work, growth, and development. Read more.