Realistic Music Publicity Goals for Your PR Campaign

SetGoalsAs an independent musician, digital publicity can be a fantastic way to set yourself on a path towards success. But like much of digital marketing, the process and results can feel a bit nebulous if proper goals aren’t set in place. Setting goals for your publicity campaign can help you to do two critical things: 1. Hire the right kind of publicist, and 2. understand the value of the work. Read more.

Four Keys to a Product Release PR Campaign – Employ a Winning Digital Strategy

For any product release, including a physical item such as a book, tech product, how-to video, CD, etc., an effective digital publicity campaign can be critical to your success. In any public relations effort, by maintaining consistency across all the digital channels you employ – including social media, the blogosphere, and your mailing list – you will not only promote your upcoming product, but the efforts in your pre- and post-release strategy can help build a stronger brand, grow your relevance and influence within your target market, and help to ensure the success of future product releases and promotions. Read more.