We’ll help you plan and organize all the events and decisions that go into making an album — from day one in the studio to your continuing sales and promotion efforts. Read the post.
Here’s a step-by step guide to releasing and promoting an album in time for the holiday. Follow all these steps and your release will be significantly more successful than if you just launch it into the wild without planning. Read the post.
A good offer needs good promotion to achieve its potential. In this post, Brian Hazard gives us insights into how he made his “Free CD + Shipping & Handling” offer reach new fans and turn a profit. Read the post.
Brian Hazard sold 1,000 CDs in ten weeks using a “free CD plus shipping and handling” offer. He also made over $3,500. Here’s a detailed look at how he did it. Read the post.
While we’re navigating the current stay-at-home lifestyle — which means a moratorium on most everything that goes along with being an active musician — there are a number of activities you can engage in to help advance your music career. Read the post.
As the music industry evolves, artists are thinking about physical product in new ways: there’s a split between basic and premium CD packaging and which best reflects their brand. Read the post.
Indie music maverick Chris Robley walks us through the process of building an audience by giving away free CDs — while making money in the process. Read the post.
I listen to a lot of music and listen to a lot of streaming when I drive or while I travel — and I also listen to vinyl. And while I love all of it, when I want the best audio quality, nothing sounds as good as a CD. Read the post.
Disc Makers’ CEO Tony van Veen shares his history with the company, the changes in the industry, and where things are heading. Read the post.
Disc duplication technology has been around for a long time, but clients still ask us what the difference is between disc replication and disc duplication. Let’s go behind the scenes to the Disc Makers replication line to find out. Read the post
The Disc Makers YouTube Channel has a new series of videos, called “The Indie Music Minute,” featuring Tony van Veen (CEO of Disc Makers) distributing bite-sized nuggets of actionable information to help you make the most of your career as an indie music artist. Read the post.
Independent artists rely on the tangible media that is the music CD. As a physical representation of their hard work, a means of increasing revenue, and to establish their brand, independent musicians use CDs in ways major label artists don’t. Read More.
When I tell people I’ve been at Disc Makers for 20 years, they often assume that’s when the company was founded. When I say, “No, no, no – Disc Makers has been around for 70 years,” it’s usually followed by a strange silence. I put them out of their misery and follow that up with, “Disc Makers predates the CD by many years. Read more.
Whatever you think of Adele’s decision to follow the likes of Taylor Swift and Thom Yorke and sidestep streaming services like Apple Music and Spotify, she’s proven again that she has the star power and “four quadrant” appeal to change the trajectory of album sales for the industry this year. Read more.
Based on these facts, it would seem unwise for most artists – independent or otherwise – to follow Swift’s lead and dismiss offering some or all of their music in an intelligent and well-thought out way through select streaming services. Studies show worldwide paid subscribers on the leading streaming services and the growth in streaming earnings are up. Clearly, streaming has become a substantial part of the revenue pie and appears poised to continue steady growth. Read more.