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permission marketing

Facebook marketing

Don’t tie all your music marketing to Facebook

November 5, 2019November 6, 2019 Johnny Dwinell and Brent Baxter

Johnny Dwinell and Brent Baxter dig into the pitfalls of social media marketing and not owning your fans’ contact info. You should have alternate and viable means to stay connected and communicate with your fans outside of Facebook. Read the post.

growing your mailing list

Tips for growing your mailing list at the gig

March 13, 2019April 4, 2019 Michael Gallant

These tips can minimize headaches and maximize success when it comes to connecting with your audience and growing your mailing list at your shows. Read the post.

A musician working on their mobile music marketing campaign.

5 tips to make your mobile music marketing sing

July 17, 2018October 12, 2018 Izaak Crook

By investing the time in your mobile music marketing now, you’re setting up your brand for the future. Your fans are already on mobile, so what are you waiting for? Read the post.

expand your music audience

How to expand your music audience in three easy steps

June 29, 2018June 29, 2018 Johnny Dwinell

Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.

lead generation

Lead generation and music marketing

March 30, 2018March 30, 2018 Ryan Harrell

Crafting promotions, driving potential fans to your online platforms, and capturing contact information — AKA lead generation — is an essential part of a sustainable music marketing strategy. Read More.

content marketing

The musician’s guide to content marketing

November 1, 2017April 19, 2018 Dave Kusek

“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.

new music business

Permission marketing and the new music business

June 8, 2016August 9, 2016 Johnny Dwinell

Permission Marketing is not new. It’s the way all commerce was done 200 years ago, and it’s the model for the new music business. Read More.

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