Is your music marketing working?
Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.
online music marketing
Promoting your music on social media: It’s all about you
Promoting your music act via social media is no time to be coy. Make it about you and all the cool things you do. Read the post.
Measure your metrics to make more money with music
You can’t improve what you don’t measure. Track these key metrics to guide decisions and make more money with music. Read the post.
How to promote your patronage platform and boost monthly music revenue
The key to promoting your patronage page — and generating recurring subscription fees each month — hinges on producing exclusive content for your fans … and following these proven techniques. Read the post.
Why you should set a date for your music release (and make it a Friday)
There’s a reason why you should set your music release for a Friday. It’s not just a random day — there’s method behind the madness. Read the post.
How to monetize your music on YouTube
In my fourth video about YouTube and your music, I explain how to monetize your music on YouTube, because I know way too many artists are missing out on this revenue. Read the post.
Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)
YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music?
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
How to use Spotify Canvas to add looping video to your streams
With Spotify canvas, you can include short looping videos that will play while your music streams. It’s a great way to increase shares and engagement, and it’s easy to use. Read the post.
Setting (and achieving) your music career goals for 2021
Get 2021 started right by adjusting your music career goals and plans to make the most of the continued lockdown. Use this list to get the ideas flowing and help you decide where to put your time and energy. Read the post.
10 posts to help you make more money with your music
As 2021 approaches, we’re sharing the Top 10 articles of 2020 that Randy Chertkow and Jason Feehan, AKA the “Music Money Guys,” contributed with a focus on making money with your music. Read the post.
My overnight success was 15 years in the making
With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.
Using niches to grow your fanbase
To build or grow your following and help others discover your music, you should target niches. To market this effectively, you need to know your target niche’s culture and the type of entertainment they love. Read the post.
Merch strategies for your live streams
While it may be easier to sell merch when you’re performing live and in person, there are techniques you can use to promote and sell your merch while streaming online. Read the post.
Five things you need more than that new guitar
On Episode 214 of the CLIMB podcast, Johnny Dwinell makes the argument that, whether you know it or not, you’re in the media business, and you need to invest in that aspect of your music career. Read the post.