Merch strategies for your live streams
While it may be easier to sell merch when you’re performing live and in person, there are techniques you can use to promote and sell your merch while streaming online. Read the post.
online music marketing
Five things you need more than that new guitar
On Episode 214 of the CLIMB podcast, Johnny Dwinell makes the argument that, whether you know it or not, you’re in the media business, and you need to invest in that aspect of your music career. Read the post.
How to produce a compelling live stream show
Creating compelling live streams goes beyond setting up a camera and performing like you do on stage. Use these techniques to create a better performance, get more viewers, and make more money from your live stream show. Read the post.
Maximizing your revenue when streaming: Part II
You can still play live shows during this pandemic by live streaming them to your fans. But, to make money from it, you need to build income-making methods into your show so fans can support you. Read the post.
Don’t fade away during the pandemic
Don’t get stuck in a rut while you’re stuck at home. Do something productive for your music career every day and let your fans hear from you. Here are some ideas to get you started. Read the post.
Maximizing your revenue when streaming live shows
As musicians transition from live shows to live streams, they are finding ways to monetize their performances, even if they aren’t “in person.” Some of these revenue options aren’t even available when playing live! Read the post.
Stay focused on your music career during the shutdown
While we’re navigating the current stay-at-home lifestyle — which means a moratorium on most everything that goes along with being an active musician — there are a number of activities you can engage in to help advance your music career. Read the post.
Easy fixes to improve the lighting in your videos
In these uncertain days, you can spread joy by releasing videos, produced in your home. Here’s one way to improve the lighting for your home-made videos. Read the post.
Improving the audio in your streaming broadcasts and videos
While many of us around the world are stuck indoors, you can spread some joy by putting on streaming concerts and releasing videos — all from your home. Read the post.
How to avoid music business scams
There are tons of legitimate music services, but the scammers are out there, too. Use these four questions to evaluate any service you’re thinking of using and avoid getting suckered into something you’ll regret. Read the post.
Focus on making more money from music this year
Here are 10 posts from the Randy Chertkow and Jason Feehan (AKA The Music Money Guys) that will help you make more money with your music in 2020. Read the post.
How to make money off your social media channels (no matter how many followers you have)
Your social media provides more than a platform to reach your fans with new music, there are many ways to make money — and these income sources can start with your very first follower. Read the post.
Don’t tie all your music marketing to Facebook
Johnny Dwinell and Brent Baxter dig into the pitfalls of social media marketing and not owning your fans’ contact info. You should have alternate and viable means to stay connected and communicate with your fans outside of Facebook. Read the post.
Piggyback on current trends using hashtags
When it comes to getting free promotion, one of the most effective techniques is piggybacking. With the help of hashtags, you can join conversations and increase your outreach, introducing you and your music to potential new fans and followers. Read the post.
How Much Does Streaming Pay?
When you analyze the money you can earn from streaming, you’ll find it’s difficult (at best) to earn enough to support yourself as an artist. But streaming is still valuable: it can be a gateway to discovery and other means of monetizing your fan base. Read the post.