Streaming vs. CDs — Who wins?
We live in a streaming world — yet revenues from physical media (i.e., CDs and vinyl LPs) continue to grow every year. Read the post.
online music marketing
How to promote your music on YouTube
You need to promote your music on YouTube, but you can’t be cavalier about it if you want to make progress. It’s a big undertaking, and it can be incredibly rewarding. Read the post.
5 steps to building your online music brand
To be successful, you need to establish a strong online music brand, no matter what kind of music you’re creating. Here are five things you need to consider when building yours. Read the post.
How to promote your music when you have zero social media followers
Even if you’re just launching your music career, you still have what you need to promote on social media using some bootstrap strategies. Read the post.
Spotify’s selling concert tickets? Is this a good thing?
There’s news that Spotify may be getting into concert ticket sales. The app already knows what music you like — so, is this good for music artists? Read the post.
You need to work on your Spotify playlist strategy
Getting on a Spotify playlist — or any streaming playlist — requires a strategy and a plan. Here’s some advice on what to do (and what NOT to do). Read the post.
Sell your CDs online: Stake a tent at Bandcamp
Ready to start selling CDs and merch online? Bandcamp offers a customizable solution with the independent musician in mind. Read the post.
How to promote your record release
Now that your music is recorded, your product and assets have been created, and your release calendar set, it’s time to promote your record. Read the post.
Preparing your music for distribution: How to release and sell your music, Part 3
There are many steps to successfully releasing and selling your music, and getting your product prepared and your distribution channels aligned are critical elements of your plan. Read the post.
How to promote a record release, Part 2: Your release schedule
There’s a lot of planning and production that goes into releasing and selling your music. The second post in our series focuses on planning your record release schedule. Read the post.
How to promote a release and sell your music, Part 1
There’s a lot of planning and production that goes into releasing and selling your music. This series of blog posts breaks it all down and gives you a blueprint to achieve success. Read the post.
Is your music marketing working?
Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.
Promoting your music on social media: It’s all about you
Promoting your music act via social media is no time to be coy. Make it about you and all the cool things you do. Read the post.
Measure your metrics to make more money with music
You can’t improve what you don’t measure. Track these key metrics to guide decisions and make more money with music. Read the post.
How to promote your patronage platform and boost monthly music revenue
The key to promoting your patronage page — and generating recurring subscription fees each month — hinges on producing exclusive content for your fans … and following these proven techniques. Read the post.