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online music marketing

headphones in the foreground in front of CDs

Streaming vs. CDs — Who wins?

January 6, 2023January 27, 2023 Tony van Veen

We live in a streaming world — yet revenues from physical media (i.e., CDs and vinyl LPs) continue to grow every year. Read the post.

musician promoting his music on YouTube

How to promote your music on YouTube

November 1, 2022November 1, 2022 Scott McCormick

You need to promote your music on YouTube, but you can’t be cavalier about it if you want to make progress. It’s a big undertaking, and it can be incredibly rewarding. Read the post.

young woman discovering an online music brand

5 steps to building your online music brand

October 15, 2022October 15, 2022 Robert Brandl

To be successful, you need to establish a strong online music brand, no matter what kind of music you’re creating. Here are five things you need to consider when building yours. Read the post.

zero likes on social media

How to promote your music when you have zero social media followers

September 1, 2022September 2, 2022 Randy Chertkow and Jason Feehan

Even if you’re just launching your music career, you still have what you need to promote on social media using some bootstrap strategies. Read the post.

woman with digital spotify concert ticket

Spotify’s selling concert tickets? Is this a good thing?

August 31, 2022September 15, 2022 Tony van Veen

There’s news that Spotify may be getting into concert ticket sales. The app already knows what music you like — so, is this good for music artists? Read the post.

young woman listening to music on a Spotify playlist

You need to work on your Spotify playlist strategy

April 5, 2022April 5, 2022 Bobby Borg

Getting on a Spotify playlist — or any streaming playlist — requires a strategy and a plan. Here’s some advice on what to do (and what NOT to do). Read the post.

graphic of CDs with Bandcamp logo insert

Sell your CDs online: Stake a tent at Bandcamp

March 31, 2022December 23, 2022 Andre Calilhanna

Ready to start selling CDs and merch online? Bandcamp offers a customizable solution with the independent musician in mind. Read the post.

cartoon credits to promote your record

How to promote your record release

March 15, 2022March 15, 2022 Carter Fox

Now that your music is recorded, your product and assets have been created, and your release calendar set, it’s time to promote your record. Read the post.

music for distribution on merch table

Preparing your music for distribution: How to release and sell your music, Part 3

February 15, 2022March 15, 2022 Carter Fox

There are many steps to successfully releasing and selling your music, and getting your product prepared and your distribution channels aligned are critical elements of your plan. Read the post.

record release

How to promote a record release, Part 2: Your release schedule

January 25, 2022March 15, 2022 Carter Fox

There’s a lot of planning and production that goes into releasing and selling your music. The second post in our series focuses on planning your record release schedule. Read the post.

promote a release

How to promote a release and sell your music, Part 1

January 18, 2022March 15, 2022 Carter Fox

There’s a lot of planning and production that goes into releasing and selling your music. This series of blog posts breaks it all down and gives you a blueprint to achieve success. Read the post.

music marketing

Is your music marketing working?

August 12, 2021August 16, 2021 Tony van Veen

Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.

social media

Promoting your music on social media: It’s all about you

June 25, 2021June 25, 2021 Tony van Veen

Promoting your music act via social media is no time to be coy. Make it about you and all the cool things you do. Read the post.

make more money with music

Measure your metrics to make more money with music

June 1, 2021July 14, 2021 Randy Chertkow and Jason Feehan

You can’t improve what you don’t measure. Track these key metrics to guide decisions and make more money with music. Read the post.

patronage platform

How to promote your patronage platform and boost monthly music revenue

April 21, 2021April 21, 2021 Randy Chertkow and Jason Feehan

The key to promoting your patronage page — and generating recurring subscription fees each month — hinges on producing exclusive content for your fans … and following these proven techniques. Read the post.

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