Seven traits of successful musicians
Musician, author, educator, and music industry consultant Bobby Borg gives advice about the qualities you need to find success in music — or anything you set your sights on. Read the post.
networking in the music business
Ready to start teaching music lessons?
Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.
Word-of-mouth marketing: What it is, and how to generate it
Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.
The people who write, record, and produce music
Part 4 of our music business series covers the tasks required to get your music written, recorded, produced, and made ready for distribution. Read the post.
The services and skills you need to promote and grow your music career
In part three of our DIY music business series, you’ll learn to leverage key services and expertise to help you delegate promotion, sales, and marketing tasks so you can grow your music career. Read the post.
Don’t do it alone: Live music event roles
In part two of our DIY music business series, we focus on live music event roles. Learn how to leverage key services and expertise to help you delegate work so you can focus on creating and performing music. Read the post.
How to build a team of experts to support your DIY music career
Do-it-yourself doesn’t mean do-it-alone. Leverage key services and expertise and delegate important work so you can focus on things you are uniquely qualified for, like creating music. Read the post.
Advice for finding, keeping, and leaving a job in the music industry
Bobby Borg talks to Dr Chaz Austin, an employment consultant and author of 100 Ways To Find Work And Keep Finding Work For The Rest Of Your Career about the importance of building and maintaining relationships at your job. Read the post.
To network effectively, become a great listener
Bobby Borg talks to Freddy Nager, a former label executive and marketing pro, about the importance of networking and how to do it effectively — especially if you hate the idea of networking on its face. Read the post.
Add influencers and music business contacts to your show’s guest list
You have full control over who gets on your guest list, so use it to invite bookers, journalists, bloggers, music supervisors, and businesspeople you want to influence. Read the post.
Musician networking tips: Grow your revenue and audience
Growing your audience — and your revenue — boils down to getting to know the right people. Follow these musician networking tips to grow your connections and music career. Read the post.
What to charge for a music gig, Part II
Consider your own financial needs when it comes to working and pricing appropriately when someone asks, “What do you charge for a music gig?” Read the post.
What do you charge for a music gig? Part I
When a potential client asks, “what do you charge?” for a music gig or service, it’s not always easy to know what to say. Here are some guidelines to help you quote with confidence. Read the post.
Being a musician for hire: how to make it as a freelance side-musician
Whether contributing backing vocals, laying down beats, or anything in between, playing the role of a musician for hire can be complicated. Here are some tips to help you make it. Read More.
12 Music PR tips
Here are 12 music PR tips to help you stimulate publicity, better communicate, and build good public relations with local press and your fans. Read More.