Why you want a music video

Music videos never seemed like something I should pursue. I never understood how they could translate into sales or revenue, and I certainly didn’t know how to come up with an idea that wasn’t a literal translation of my lyrics – “all I have to say is I love you” only invokes an image of two people running at each other in slow-mo, arms open for an embrace… cheese city. Read more.

Wait! Don’t post that music video on YouTube without a sync license!

YouTubeMusicians getting in trouble with the law – well, that’s nothing new. What’s a good music resume without a couple of arrest reports to fill out the career dips? But what about that YouTube “take down” notice you just received for the video you posted of your band covering “Freebird?” You got a mechanical license to release the song on your CD (right?), and the video turned out awesome, so you owe it to the world to post it online. But did you get a sync license for your online videos of cover songs? Read more.

DIY Performance Video Part 1: Pre-Production and the Shoot

DIY VideoAs I was filling my car with gas the other day, a television was blaring commercials to me at the pump. Video has become the ubiquitous window that allows us to glimpse the good, the bad, and plenty of the ugly aspects of 21st century life. According to the latest Nielsen Television Audience Report, there are now more televisions (2.93) in the average American household than there are people (2.54), and an average of two computers per four-member family. Read more…