vlog

Use YouTube for more than music videos

YouTube is the biggest video sharing site on the web, and since its launch in 2005, it has developed its own culture and has spawned a variety of communities within the deep oceans of the platform. Be it a music video or vlog, a television re-run or the viral video of the day, 100 hours of video are uploaded to YouTube every minute, and over six billion hours of video are watched every month. Read more.

Managing your online videos

Slankard's online videos The prevalence of online videos brings up new questions when it comes to engaging with band mates and fellow artists. What’s appropriate to post and when? Plus, you never know what clips will show up where – say, an unflattering, low-res, audience-shot video of that embarrassing moment when you had a coughing fit and fell off the stage. Here are some tips from seasoned independent musicians to help you figure out how best to manage your own online video presence. Read more.

How to get your music video viewed 1,000 times in one day

CherylsVideoMusic promotion isn’t just about amazing content, it’s about how you share it. Let’s assume you have high quality content, like a music video posted on YouTube that you just spent weeks pouring your heart and soul into, and it hasn’t quite gone viral yet. How can you boost views, downloads, and likes without bugging the heck out of your fans or spending a gazillion dollars on ads? Read more.

Why you want a music video

Music videos never seemed like something I should pursue. I never understood how they could translate into sales or revenue, and I certainly didn’t know how to come up with an idea that wasn’t a literal translation of my lyrics – “all I have to say is I love you” only invokes an image of two people running at each other in slow-mo, arms open for an embrace… cheese city. Read more.

Wait! Don’t post that music video on YouTube without a sync license!

YouTubeMusicians getting in trouble with the law – well, that’s nothing new. What’s a good music resume without a couple of arrest reports to fill out the career dips? But what about that YouTube “take down” notice you just received for the video you posted of your band covering “Freebird?” You got a mechanical license to release the song on your CD (right?), and the video turned out awesome, so you owe it to the world to post it online. But did you get a sync license for your online videos of cover songs? Read more.

DIY Performance Video Part 1: Pre-Production and the Shoot

DIY VideoAs I was filling my car with gas the other day, a television was blaring commercials to me at the pump. Video has become the ubiquitous window that allows us to glimpse the good, the bad, and plenty of the ugly aspects of 21st century life. According to the latest Nielsen Television Audience Report, there are now more televisions (2.93) in the average American household than there are people (2.54), and an average of two computers per four-member family. Read more…