How to promote a release and sell your music, Part 1
There’s a lot of planning and production that goes into releasing and selling your music. This series of blog posts breaks it all down and gives you a blueprint to achieve success. Read the post.
music video
How to monetize your music on YouTube
In my fourth video about YouTube and your music, I explain how to monetize your music on YouTube, because I know way too many artists are missing out on this revenue. Read the post.
Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)
YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music? Read the post.
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
Easy fixes to improve the lighting in your videos
In these uncertain days, you can spread joy by releasing videos, produced in your home. Here’s one way to improve the lighting for your home-made videos. Read the post.
Improving the audio in your streaming broadcasts and videos
While many of us around the world are stuck indoors, you can spread some joy by putting on streaming concerts and releasing videos — all from your home. Read the post.
Your roadmap to release [Video]
Musician, author, educator, and music industry consultant Bobby Borg has just launched a video series aimed at breaking down music business and marketing basics. This post is excerpted from the first video, “Roadmap To Release.” Read the post and watch the video.
A release strategy to fill your yearly calendar
Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear into the studio for 12 months. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process. Read the post.
How to find pre-cleared and royalty-free video assets for your music videos
Video is one of the most powerful ways to get your music noticed. Amp it up by using pre-cleared and royalty-free video footage, SFX, eye-catching graphic overlays, and transitions. Read the post.
Creative advice for your next music videos
Posting and sharing music videos is a great way to get your music noticed on social media. Thankfully, interesting videos are easier to make than ever. Read the post.
How to expand your music audience in three easy steps
Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.
Produce music videos that get attention
With the vast number of videos on the web, you can’t just record the same old footage and rise above the clutter. Here are 15 approaches to produce music videos that get attention. Read the post.
Broadcasting live gigs – platforms for music broadcasts reviewed
Platforms for broadcasting live gigs include Facebook Live, Periscope, YouTube, YouNow, ConcertWindow, StageIt, and Gigee. They are not all created equal. Read More.
Marketing music? Where is the traffic coming from?
Brent Baxter and Johnny Dwinell discuss the one simple question every artist should ask before spending a dime on anything artistically related. Excerpted from The CLIMB podcast, episode #76 about music marketing, titled: “This One Question Will Save You Thousands.” Read More.
What does it take to launch a successful music video?
There is no formula to create viral videos – the very nature of viral content is that it’s out of your control – but there are best practices you can use for all the videos you release. Read More.