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music video

promote a release

How to promote a release and sell your music, Part 1

January 18, 2022March 15, 2022 Carter Fox

There’s a lot of planning and production that goes into releasing and selling your music. This series of blog posts breaks it all down and gives you a blueprint to achieve success. Read the post.

monetize your music

How to monetize your music on YouTube

March 5, 2021March 5, 2021 Tony van Veen

In my fourth video about YouTube and your music, I explain how to monetize your music on YouTube, because I know way too many artists are missing out on this revenue. Read the post.

YouTube Content ID

Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)

February 19, 2021February 15, 2022 Tony van Veen

YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music? Read the post.

marketing mistakes

10 marketing mistakes independent musicians make

January 26, 2021March 30, 2022 Tony van Veen

In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.

improve lighting

Easy fixes to improve the lighting in your videos

April 21, 2020June 2, 2021 Randy Chertkow and Jason Feehan

In these uncertain days, you can spread joy by releasing videos, produced in your home. Here’s one way to improve the lighting for your home-made videos. Read the post.

streaming broadcasts

Improving the audio in your streaming broadcasts and videos

April 7, 2020April 13, 2022 Randy Chertkow and Jason Feehan

While many of us around the world are stuck indoors, you can spread some joy by putting on streaming concerts and releasing videos — all from your home. Read the post.

music release

Your roadmap to release [Video]

March 12, 2020April 27, 2020 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg has just launched a video series aimed at breaking down music business and marketing basics. This post is excerpted from the first video, “Roadmap To Release.” Read the post and watch the video.

release strategy

A release strategy to fill your yearly calendar

July 30, 2019August 8, 2019 Randy Chertkow and Jason Feehan

Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear into the studio for 12 months. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process. Read the post.

royalty-free video

How to find pre-cleared and royalty-free video assets for your music videos

February 20, 2019February 20, 2019 Randy Chertkow and Jason Feehan

Video is one of the most powerful ways to get your music noticed. Amp it up by using pre-cleared and royalty-free video footage, SFX, eye-catching graphic overlays, and transitions. Read the post.

music videos

Creative advice for your next music videos

August 7, 2018August 9, 2018 Scott McCormick

Posting and sharing music videos is a great way to get your music noticed on social media. Thankfully, interesting videos are easier to make than ever. Read the post.

expand your music audience

How to expand your music audience in three easy steps

June 29, 2018June 29, 2018 Johnny Dwinell

Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.

Producing a music video is one of many ways to get an audience’s attention

Produce music videos that get attention

May 15, 2018October 12, 2018 Bobby Borg

With the vast number of videos on the web, you can’t just record the same old footage and rise above the clutter. Here are 15 approaches to produce music videos that get attention. Read the post.

broadcasting live gigs

Broadcasting live gigs – platforms for music broadcasts reviewed

February 5, 2018March 23, 2020 Chris Huff

Platforms for broadcasting live gigs include Facebook Live, Periscope, YouTube, YouNow, ConcertWindow, StageIt, and Gigee. They are not all created equal. Read More.

marketing music

Marketing music? Where is the traffic coming from?

December 22, 2017September 12, 2018 Johnny Dwinell and Brent Baxter

Brent Baxter and Johnny Dwinell discuss the one simple question every artist should ask before spending a dime on anything artistically related. Excerpted from The CLIMB podcast, episode #76 about music marketing, titled: “This One Question Will Save You Thousands.” Read More.

viral videos

What does it take to launch a successful music video?

May 31, 2017June 1, 2017 Dave Kusek

There is no formula to create viral videos – the very nature of viral content is that it’s out of your control – but there are best practices you can use for all the videos you release. Read More.

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