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music success

YouTube Content ID

Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)

February 19, 2021February 20, 2021 Tony van Veen

YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music?

take customer money

You can’t make money if you can’t take money: How to take payments as a musician

February 5, 2021February 5, 2021 Randy Chertkow and Jason Feehan

Having things to sell requires you to find a way to take your customers’ money, whether by credit card, online payment, check, or cash. Read the post.

word-of-mouth marketing

Word-of-mouth marketing: What it is, and how to generate it

January 28, 2021January 29, 2021 Bobby Borg

Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.

marketing mistakes

10 marketing mistakes independent musicians make

January 26, 2021January 26, 2021 Tony van Veen

In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.

produce an album

It’s the perfect year to produce an album this February!

January 21, 2021January 21, 2021 Randy Chertkow and Jason Feehan

We’re still in various stages of lockdown, so this February, why not sign up for the RPM Challenge or February Album Writing Month and create an entire album of new music in 28 days? Read the post.

Spotify Canvas

How to use Spotify Canvas to add looping video to your streams

January 12, 2021January 13, 2021 Tony van Veen

With Spotify canvas, you can include short looping videos that will play while your music streams. It’s a great way to increase shares and engagement, and it’s easy to use. Read the post.

music career goals

Setting (and achieving) your music career goals for 2021

January 5, 2021January 6, 2021 Randy Chertkow and Jason Feehan

Get 2021 started right by adjusting your music career goals and plans to make the most of the continued lockdown. Use this list to get the ideas flowing and help you decide where to put your time and energy. Read the post.

grow your music career

The services and skills you need to promote and grow your music career

November 24, 2020December 10, 2020 Randy Chertkow and Jason Feehan

In part three of our DIY music business series, you’ll learn to leverage key services and expertise to help you delegate promotion, sales, and marketing tasks so you can grow your music career. Read the post.

live music event

Don’t do it alone: Live music event roles

November 12, 2020December 10, 2020 Randy Chertkow and Jason Feehan

In part two of our DIY music business series, we focus on live music event roles. Learn how to leverage key services and expertise to help you delegate work so you can focus on creating and performing music. Read the post.

music release strategy

My overnight success was 15 years in the making

November 10, 2020November 10, 2020 Carter Fox

With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.

music career advice

How to manage a crisis: Music career advice

November 6, 2020November 6, 2020 Bobby Borg

Bobby Borg leans on the writing of sales and marketing consultant Ira Kalb to help musicians tackle the delicate task of managing a publicity crisis. Read the post.

music career

How to build a team of experts to support your DIY music career

October 28, 2020December 10, 2020 Randy Chertkow and Jason Feehan

Do-it-yourself doesn’t mean do-it-alone. Leverage key services and expertise and delegate important work so you can focus on things you are uniquely qualified for, like creating music. Read the post.

music licensing

Make your music easy to license for TV, ads, and film

October 20, 2020October 21, 2020 Randy Chertkow and Jason Feehan

To license your music, you need to understand the role of the music supervisor as well as how to prep your music. Follow these steps to increase your chances of getting your music licensed. Read the post.

Top 40

How Spotify blew up the “Top 40” and made it the top 43,000

October 6, 2020October 6, 2020 Johnny Dwinell and Brent Baxter

In the continuing democratization of the music industry, Spotify and other streaming sites are spreading the wealth as more artists are getting their share of the pie every year. Read the post.

promoting a Spotify playlist

Promoting a Spotify playlist with Instagram Stories ads

October 2, 2020January 12, 2021 Brian Hazard

Want to grow your Spotify playlist to expand your listener-base? Paid ads are one way to do do it, and in this post, Brian Hazard walks us through the steps of his successful Instragram Stories ad campaign. Read the post.

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