Reward recipes for Patreon
To attract and keep your patronage supporters and grow your recurring monthly revenue, vary your Patreon rewards for your various tiers of support. Read the post.
music success
Can you trust anyone in the music biz?
Let’s face it, most emerging artists are inexperienced in the ways of the music biz and can’t always identify a fraudster from a legitimate resource. Here are 11 things you can do to avoid getting ripped off. Read the post.
Writing conversational lyrics: Say it like you say it
Song lyrics are not poems put to music. Lyrics can be poetic and should be interesting, but there’s power in conversational lyrics that sound like something the character in your song would actually say. Read the post.
How to promote your patronage platform and boost monthly music revenue
The key to promoting your patronage page — and generating recurring subscription fees each month — hinges on producing exclusive content for your fans … and following these proven techniques. Read the post.
8 steps to making money with Patreon
Rather than depend on live events or streaming, why not create consistent monthly income through patronage? To get started and maximize the amount of money you can make, follow these critical steps. Read the post.
Seven traits of successful musicians
Musician, author, educator, and music industry consultant Bobby Borg gives advice about the qualities you need to find success in music — or anything you set your sights on. Read the post.
Why you should set a date for your music release (and make it a Friday)
There’s a reason why you should set your music release for a Friday. It’s not just a random day — there’s method behind the madness. Read the post.
Subscription revenue and patronage can build your music career
Music income can be hard to depend on, so your best bet is to get direct support from your fans using tools like patronage, where you get subscription revenue every month and your fans get music and rewards. Read the post.
How to monetize your music on YouTube
In my fourth video about YouTube and your music, I explain how to monetize your music on YouTube, because I know way too many artists are missing out on this revenue. Read the post.
Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)
YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music?
You can’t make money if you can’t take money: How to take payments as a musician
Having things to sell requires you to find a way to take your customers’ money, whether by credit card, online payment, check, or cash. Read the post.
Word-of-mouth marketing: What it is, and how to generate it
Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
It’s the perfect year to produce an album this February!
We’re still in various stages of lockdown, so this February, why not sign up for the RPM Challenge or February Album Writing Month and create an entire album of new music in 28 days? Read the post.
How to use Spotify Canvas to add looping video to your streams
With Spotify canvas, you can include short looping videos that will play while your music streams. It’s a great way to increase shares and engagement, and it’s easy to use. Read the post.